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Snobs, Anti-Snobs, and Marketing

Adrienne Lehrer

in Wine and Conversation

Published in print:
2009
Published Online:
September 2009
ISBN:
9780195307931
eISBN:
9780199867493
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195307931.003.0016
Subject:
Linguistics, Theoretical Linguistics

Wine culture, according to Robert Fuller, shares features with popular religion: a special vocabulary, ritualized behaviors, and ceremonies. Although wine drinking has become popular, there are still ... More


Wines of Eastern North America: From Prohibition to the Present-A History and Desk Reference

Hudson Cattell

Published in print:
2013
Published Online:
August 2016
ISBN:
9780801451980
eISBN:
9780801469008
Item type:
book
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801451980.001.0001
Subject:
History, American History: 20th Century

In 1975 there were 125 wineries in eastern North America. By 2013 there were more than 2,400. How and why the eastern United States and Canada became a major wine region of the world is the subject ... More


Farm Winery Laws and Their Effects

Hudson Cattell

in Wines of Eastern North America: From Prohibition to the Present-A History and Desk Reference

Published in print:
2013
Published Online:
August 2016
ISBN:
9780801451980
eISBN:
9780801469008
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801451980.003.0006
Subject:
History, American History: 20th Century

This chapter discusses farm winery laws. One key to the growth of the eastern wine industry was the passage of farm winery laws starting in the late 1960s and early 1970s by various state ... More


The Winemaker's Hand: Conversations on Talent, Technique, and Terroir

Natalie Berkowitz

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231167567
eISBN:
9780231537377
Item type:
book
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231167567.001.0001
Subject:
Sociology, Science, Technology and Environment

In this book's interviews, winemakers from the United States and abroad clarify the complex process of converting grapes into wine, with more than forty vintners candidly discussing how a combination ... More


Local Vino: The Winery Boom in the Heartland

James R. Pennell

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040740
eISBN:
9780252099199
Item type:
book
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040740.001.0001
Subject:
Sociology, Sport and Leisure

The art and craft of winemaking has put down roots in the Midwest, where enterprising vintners coax reds and whites from the prairie earth while their businesses stand at the hub of a new tradition ... More


Vineyards and Wineries before Farm Winery Legislation

Hudson Cattell

in Wines of Eastern North America: From Prohibition to the Present-A History and Desk Reference

Published in print:
2013
Published Online:
August 2016
ISBN:
9780801451980
eISBN:
9780801469008
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801451980.003.0005
Subject:
History, American History: 20th Century

This chapter looks at the early vineyards and wineries in eastern North America. In the 1950s and 1960s, vineyard plantings and winery openings occurred at a slow pace. It was during these years that ... More


The Industry Develops in the 1970s

Hudson Cattell

in Wines of Eastern North America: From Prohibition to the Present-A History and Desk Reference

Published in print:
2013
Published Online:
August 2016
ISBN:
9780801451980
eISBN:
9780801469008
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801451980.003.0007
Subject:
History, American History: 20th Century

This chapter details the early years of the wine industry in eastern North America. Environmental factors such as climate, diseases, and pests were the primary concern for those who wanted to grow ... More


Winery Events and Marketing in the 1970s

Hudson Cattell

in Wines of Eastern North America: From Prohibition to the Present-A History and Desk Reference

Published in print:
2013
Published Online:
August 2016
ISBN:
9780801451980
eISBN:
9780801469008
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801451980.003.0009
Subject:
History, American History: 20th Century

This chapter looks at the winery events and marketing in eastern North America in the 1970s. Marketing was a secondary concern of those who opened wineries in the 1970s, and was primarily addressed ... More


Winery Promotion in the 1980s

Hudson Cattell

in Wines of Eastern North America: From Prohibition to the Present-A History and Desk Reference

Published in print:
2013
Published Online:
August 2016
ISBN:
9780801451980
eISBN:
9780801469008
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801451980.003.0011
Subject:
History, American History: 20th Century

This chapter discusses winery promotion in the 1980s. In the 1980s, more attention was paid to marketing wine as people began to realize its importance. Among the marketing tools used in the early ... More


Israel

Natalie Berkowitz

in The Winemaker's Hand: Conversations on Talent, Technique, and Terroir

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231167567
eISBN:
9780231537377
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231167567.003.0012
Subject:
Sociology, Science, Technology and Environment

This chapter presents a conversation with a winemaker from Israel: Micha Vaadia of Galil Mountain Winery. More than 300 wineries, from boutique enterprises to large corporate entities, flourish in ... More


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