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Epilogue

Grahame R. Dowling

in The Art and Science of Marketing: Marketing for Marketing Managers

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.003.0014
Subject:
Business and Management, Marketing

This chapter reflects on the lessons relearned in the process of creating the book. Some of these lessons were: Do not get captured by every marketing fad. Most of them have appeared before using a ... More


Program Networks

Eli M. Noam

in Media Ownership and Concentration in America

Published in print:
2009
Published Online:
October 2011
ISBN:
9780195188523
eISBN:
9780199852574
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195188523.003.0005
Subject:
Business and Management, Information Technology

Given the relative cheapness of electronic and physical distribution, it is usually more cost effective to produce a program centrally and distribute it widely rather than for each retail outlet to ... More


Local Media Concentration

Eli M. Noam

in Media Ownership and Concentration in America

Published in print:
2009
Published Online:
October 2011
ISBN:
9780195188523
eISBN:
9780199852574
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195188523.003.0015
Subject:
Business and Management, Information Technology

Where companies compete against each other across the country, one must analyze an industry's market structure on a national scale. But in other situations, the relevant geographic markets are not ... More


The Jenkins Television Corporation

Donald G. Godfrey

in C. Francis Jenkins, Pioneer of Film and Television

Published in print:
2014
Published Online:
April 2017
ISBN:
9780252038280
eISBN:
9780252096150
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252038280.003.0012
Subject:
Film, Television and Radio, Film

This chapter focuses on the Jenkins Television Corporation, founded by C. Francis Jenkins on November 16, 1928, under the laws of the State of Delaware. Jenkins Television combined Jenkins' ... More


National Horizontal Concentration

Eli M. Noam

in Media Ownership and Concentration in America

Published in print:
2009
Published Online:
October 2011
ISBN:
9780195188523
eISBN:
9780199852574
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195188523.003.0013
Subject:
Business and Management, Information Technology

The large number of mergers in information industries raises the question of whether the information sector as a whole, and which of its constituent industries, has become more concentrated and by ... More


The Eyes of Radio

Donald G. Godfrey

in C. Francis Jenkins, Pioneer of Film and Television

Published in print:
2014
Published Online:
April 2017
ISBN:
9780252038280
eISBN:
9780252096150
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252038280.003.0011
Subject:
Film, Television and Radio, Film

This chapter focuses on C. Francis Jenkins' pioneering work in radio. In 1925, Jenkins began his first experimental television station in Washington, D.C. Called 3XK (later W3XK-TV), it was among the ... More


C. Francis Jenkins, Pioneer of Film and Television

Donald G. Godfrey

Published in print:
2014
Published Online:
April 2017
ISBN:
9780252038280
eISBN:
9780252096150
Item type:
book
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252038280.001.0001
Subject:
Film, Television and Radio, Film

This is the first biography of the important but long-forgotten American inventor Charles Francis Jenkins (1867–1934). The book documents the life of Jenkins from his childhood in Indiana and early ... More


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