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Epilogue

Grahame R. Dowling

in The Art and Science of Marketing: Marketing for Marketing Managers

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.003.0014
Subject:
Business and Management, Marketing

This chapter reflects on the lessons relearned in the process of creating the book. Some of these lessons were: Do not get captured by every marketing fad. Most of them have appeared before using a ... More


Television and New Media Audiences

Ellen Seiter

Published in print:
1998
Published Online:
October 2011
ISBN:
9780198711421
eISBN:
9780191694905
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198711421.001.0001
Subject:
Literature, Film, Media, and Cultural Studies

Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap ... More


British Youth Television: Cynicism and Enchantment

Karen Lury

Published in print:
2001
Published Online:
October 2011
ISBN:
9780198159704
eISBN:
9780191673689
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198159704.001.0001
Subject:
Literature, Film, Media, and Cultural Studies

This book examines the phenomenon of ‘yoof’ television programmes such as Network 7, The Word, The Big Breakfast, Snub TV, and Gamesmaster. Between 1987 and 1995 these and other related programmes ... More


Transportation, Communication, Information:: Mass and Speed

Vaclav Smil

in Transforming the Twentieth Century: Volume 2: Technical Innovations and Their Consequences

Published in print:
2006
Published Online:
September 2006
ISBN:
9780195168754
eISBN:
9780199783601
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0195168755.003.0005
Subject:
Economics and Finance, Economic History

Private transportation was transformed by mass ownership of automobiles while long-distance public transport benefited from new high-speed trains and from affordable flying. Freight transportation ... More


The Intimate Screen: Early British Television Drama

Jason Jacobs

Published in print:
2000
Published Online:
October 2011
ISBN:
9780198742340
eISBN:
9780191695018
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198742340.001.0001
Subject:
Literature, Film, Media, and Cultural Studies

This book explores the formative period of British television drama, concentrating on the years 1936–55. It examines the continuities and changes of early television drama, and the impact this had ... More


Conclusion: Technology and Fiction

Ellen Gruber Garvey

in The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s

Published in print:
1996
Published Online:
October 2011
ISBN:
9780195108224
eISBN:
9780199855070
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195108224.003.0008
Subject:
Literature, American, 19th Century Literature

This chapter begins with a discussion of how television commercials have continued to sprawl into written fiction in ways more familiar from the 1890s. It then describes how advertising, as a product ... More


Tuning In: American Narrative Television Music

Ronald Rodman

Published in print:
2009
Published Online:
February 2010
ISBN:
9780195340242
eISBN:
9780199863778
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195340242.001.0001
Subject:
Music, Popular, History, American

Tuning In: American Narrative Television Music examines how music functioned as a narrative agent during the first 50 years of American television broadcasting. While television has ... More


 Religion, Twice Removed: Exploring the Role of Media in Religious Understandings among “Secular” Young People

Lynn Schofield Clark

in Everyday Religion: Observing Modern Religious Lives

Published in print:
2007
Published Online:
January 2007
ISBN:
9780195305418
eISBN:
9780199785094
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195305418.003.0004
Subject:
Religion, Religion and Society

Popular entertainment media are implicit (and sometimes explicit) means by which a culture describes itself, including the images and ideas, stories, and fantasies that draw from and supply its ... More


New Television, Globalisation, and the East Asian Cultural Imagination

Michael Keane, Anthony Y. H. Fung, and Albert Moran

Published in print:
2007
Published Online:
September 2011
ISBN:
9789622098206
eISBN:
9789882207219
Item type:
book
Publisher:
Hong Kong University Press
DOI:
10.5790/hongkong/9789622098206.001.0001
Subject:
Film, Television and Radio, Television

Challenging assumptions that have underpinned critiques of globalization and combining cultural theory with media-industry analysis, this book gives an account of the evolution of television in the ... More


Guiding the Digital Revolution: Is European Technology Policy Misguided?

Xiudian Dai

in Leaderless Europe

Published in print:
2008
Published Online:
September 2008
ISBN:
9780199535026
eISBN:
9780191715860
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199535026.003.0004
Subject:
Political Science, Comparative Politics, European Union

The Commission promotes a competitive technology and related industrial policy through its coordination Framework Programmes. Commission funding is concentrated on a variety of Information Society ... More


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