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Branding the Nation: The Global Business of National Identity

Melissa Aronczyk

Published in print:
2013
Published Online:
September 2013
ISBN:
9780199752164
eISBN:
9780199363179
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199752164.001.0001
Subject:
Sociology, Culture

National governments around the world are turning to branding consultants, public relations advisers, and strategic communications experts to help them “brand” their jurisdiction. Using the tools, ... More


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