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Commentary 6.8: It Tips Both Ways

Thomas Lingard

in Addressing Tipping Points for a Precarious Future

Published in print:
2013
Published Online:
January 2014
ISBN:
9780197265536
eISBN:
9780191760327
Item type:
chapter
Publisher:
British Academy
DOI:
10.5871/bacad/9780197265536.003.0017
Subject:
Political Science, Environmental Politics

Tipping points got us into the current mess and tipping points have to get us out if it. Businesses can respond to proxy versions of tipping points and have to listen to their customers. Dealing with ... More


Branding potential of online social media

Barrie Gunter

in Kids and Branding In A Digital World

Published in print:
2015
Published Online:
May 2016
ISBN:
9780719097874
eISBN:
9781526104359
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719097874.003.0006
Subject:
Society and Culture, Media Studies

The 21st century has witnessed the rapid rise of online social media. At the forefront of these developments have been popular sites such as Facebook and Twitter. Young adults and then children ... More


Playing Along: Digital Games, YouTube, and Virtual Performance

Kiri Miller

Published in print:
2012
Published Online:
May 2012
ISBN:
9780199753451
eISBN:
9780199932979
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199753451.001.0001
Subject:
Music, History, American, Ethnomusicology, World Music

This book is about play, performance, and participatory culture in the digital age. It shows how music, video games, and social media are bridging virtual and visceral experience, creating dispersed ... More


Tweeting to Power: The Social Media Revolution in American Politics

Jason Gainous and Kevin M. Wagner

Published in print:
2013
Published Online:
January 2014
ISBN:
9780199965076
eISBN:
9780199350476
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199965076.001.0001
Subject:
Political Science, American Politics

Using theory and data from leading online social media, Gainous and Wagner illustrate how platforms such as Twitter and Facebook are bypassing traditional media and creating a new forum for the ... More


Traditional Media, Social Media, and Different Presidential Campaign Messages

Matthew Eshbaugh-Soha

in Controlling the Message: New Media in American Political Campaigns

Published in print:
2015
Published Online:
September 2016
ISBN:
9781479886357
eISBN:
9781479865505
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9781479886357.003.0007
Subject:
Political Science, American Politics

This chapter examines the differences between traditional and social media coverage of the 2012 presidential election across a range of dimensions, including volume and tone. Using data provided by ... More


Social Media—The New Dinner Table?

Jason Gainous and Kevin M. Wagner

in Tweeting to Power: The Social Media Revolution in American Politics

Published in print:
2013
Published Online:
January 2014
ISBN:
9780199965076
eISBN:
9780199350476
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199965076.003.0001
Subject:
Political Science, American Politics

This chapter lays the predicate for the measures and models in this book. This chapter reviews the growth and impact of the Internet and online social media on the American political system. The ... More


Communication in Families: Expressive Empowerment and Respectful Connectedness

Lynn Schofield Clark

in The Parent App: Understanding Families in the Digital Age

Published in print:
2012
Published Online:
January 2013
ISBN:
9780199899616
eISBN:
9780199980161
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199899616.003.0006
Subject:
Sociology, Marriage and the Family

This chapter highlights the patterns of communication that existed within families before digital and mobile media technologies appeared and that continue to shape the uses of these technologies. It ... More


The Influence of User-Controlled Messages on Candidate Evaluations

Joshua Hawthorne and Benjamin R. Warner

in Controlling the Message: New Media in American Political Campaigns

Published in print:
2015
Published Online:
September 2016
ISBN:
9781479886357
eISBN:
9781479865505
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9781479886357.003.0008
Subject:
Political Science, American Politics

This chapter examines the extent to which social media communication influenced voter attitudes toward political candidates in the 2012 presidential election. Focusing on the first presidential ... More


The Culture of Connectivity: A Critical History of Social Media

Jose van Dijck

Published in print:
2013
Published Online:
January 2013
ISBN:
9780199970773
eISBN:
9780199307425
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199970773.001.0001
Subject:
Sociology, Culture

This book studies the rise of social media in the first decade of the twenty-first century, up until 2012. It provides both a historical and a critical analysis of the emergence of networking ... More


Social Media Tomorrow—Tweeting the Future?

Jason Gainous and Kevin M. Wagner

in Tweeting to Power: The Social Media Revolution in American Politics

Published in print:
2013
Published Online:
January 2014
ISBN:
9780199965076
eISBN:
9780199350476
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199965076.003.0010
Subject:
Political Science, American Politics

This chapter reviews the findings of the book and explores the implications of the online social media going forward. The chapter sums up the major patterns that have emerged since the wider adoption ... More


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