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Korea's Online Gaming Empire

Dal Yong Jin

Published in print:
2010
Published Online:
August 2013
ISBN:
9780262014762
eISBN:
9780262289511
Item type:
book
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262014762.001.0001
Subject:
Computer Science, Game Studies

In South Korea, online gaming is a cultural phenomenon. Games are broadcast on television, professional gamers are celebrities, and youth culture is often identified with online gaming. Uniquely in ... More


Online Game Fans: New Audience Commodities in the New Media Era?

Dal Yong Jin

in Korea's Online Gaming Empire

Published in print:
2010
Published Online:
August 2013
ISBN:
9780262014762
eISBN:
9780262289511
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262014762.003.0006
Subject:
Computer Science, Game Studies

This chapter analyzes the commodification process of online game fans and discusses the ways in which companies that own professional game teams have benefited from the convergence of technology, ... More


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