Robert F. Lewis
- Published in print:
- 2009
- Published Online:
- March 2014
- ISBN:
- 9781604732078
- eISBN:
- 9781604732177
- Item type:
- book
- Publisher:
- University Press of Mississippi
- DOI:
- 10.14325/mississippi/9781604732078.001.0001
- Subject:
- Sociology, Sport and Leisure
This book follows Major League Baseball (MLB)’s history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB’s challenge has been to market its popular mythology ...
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This book follows Major League Baseball (MLB)’s history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB’s challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. The author argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a “smart power” model, the author assesses MLB’s progression as a global business brand that continues to appeal to a consumer’s sense of an idyllic past in the midst of a fast-paced, and often violent, present.Less
This book follows Major League Baseball (MLB)’s history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB’s challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. The author argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a “smart power” model, the author assesses MLB’s progression as a global business brand that continues to appeal to a consumer’s sense of an idyllic past in the midst of a fast-paced, and often violent, present.
David Wilson
- Published in print:
- 2017
- Published Online:
- September 2017
- ISBN:
- 9780719097836
- eISBN:
- 9781526123985
- Item type:
- chapter
- Publisher:
- Manchester University Press
- DOI:
- 10.7228/manchester/9780719097836.003.0009
- Subject:
- Law, Criminal Law and Criminology
This chapter explores the enduring myths about the phenomenon of serial murder generally and serial killers in particular, in Britain between 1960 to the present. The Chapter argues that many of ...
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This chapter explores the enduring myths about the phenomenon of serial murder generally and serial killers in particular, in Britain between 1960 to the present. The Chapter argues that many of these myths have been created and continue to be perpetuated by the print and broadcast media. It is suggested that this process was ignited by American popular culture about serial murder, to the extent that many British students engaged on university courses do so because they want to emulate the heroine of the popular novel The Silence of the Lambs and become the fictional character, Clarice Starling. This observation is used to explore other myths about offender profiling, the role of the profiler in police investigations and the idea that this involves entering the mind of the serial killer by the profiler. Based on his own applied work with serial murderers and on police investigations and after their conviction, the chapter reveals the realities of the phenomenon of serial murder, serial killers and the limits of offender profiling. The chapter uses a number of situations encountered during police investigations and with serial killers to illustrate its arguments. It concludes that we need to harness, rather than dismiss, student interests in this territory in more productive ways. It adopts a structural/victim perspective about serial murder, as opposed to a relentless focus on what might motivate the serial killer to kill. The chapter suggests how this might be done both within the academy and, more broadly in public policy.Less
This chapter explores the enduring myths about the phenomenon of serial murder generally and serial killers in particular, in Britain between 1960 to the present. The Chapter argues that many of these myths have been created and continue to be perpetuated by the print and broadcast media. It is suggested that this process was ignited by American popular culture about serial murder, to the extent that many British students engaged on university courses do so because they want to emulate the heroine of the popular novel The Silence of the Lambs and become the fictional character, Clarice Starling. This observation is used to explore other myths about offender profiling, the role of the profiler in police investigations and the idea that this involves entering the mind of the serial killer by the profiler. Based on his own applied work with serial murderers and on police investigations and after their conviction, the chapter reveals the realities of the phenomenon of serial murder, serial killers and the limits of offender profiling. The chapter uses a number of situations encountered during police investigations and with serial killers to illustrate its arguments. It concludes that we need to harness, rather than dismiss, student interests in this territory in more productive ways. It adopts a structural/victim perspective about serial murder, as opposed to a relentless focus on what might motivate the serial killer to kill. The chapter suggests how this might be done both within the academy and, more broadly in public policy.
