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Introduction: From White Heat to Cool Britannia

Steven McKevitt

in The Persuasion Industries: The Making of Modern Britain

Published in print:
2018
Published Online:
December 2018
ISBN:
9780198821700
eISBN:
9780191860911
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198821700.003.0001
Subject:
Business and Management, Marketing

The Introduction defines the purpose and parameters of this research. In the late twentieth century brand communication was often multifaceted—incorporating public relations, corporate branding, ... More


The Persuasion Industries: The Making of Modern Britain

Steven McKevitt

Published in print:
2018
Published Online:
December 2018
ISBN:
9780198821700
eISBN:
9780191860911
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198821700.001.0001
Subject:
Business and Management, Marketing

This book presents a history of the UK’s persuasion industries (marketing, advertising, public relations, and branding) between 1969 and 1997. It examines developments in practice, methodology, and ... More


Rational Appeal: Perspectives on Persuasion

Steven McKevitt

in The Persuasion Industries: The Making of Modern Britain

Published in print:
2018
Published Online:
December 2018
ISBN:
9780198821700
eISBN:
9780191860911
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198821700.003.0003
Subject:
Business and Management, Marketing

Chapter 2 begins with a detailed examination of extant historiography relating to the persuasion industries. Full consideration is given to the various academic approaches regarding the study of ... More


Conclusion: Cool Britannia and the Emotional Consumer

Steven McKevitt

in The Persuasion Industries: The Making of Modern Britain

Published in print:
2018
Published Online:
December 2018
ISBN:
9780198821700
eISBN:
9780191860911
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198821700.003.0009
Subject:
Business and Management, Marketing

The Conclusion draws together the main findings of the study. Britain in 1997 was a far more emotional and expressive society. This is highlighted by two events: the public response to the death of ... More


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