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Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Jon Krampner

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
book
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.001.0001
Subject:
History, Social History

This book is a popular history of peanut butter, the all-American comfort food that is found in the pantries of at least seventy-five percent of American kitchens. The book shows that, to a ... More


The Birth of Peanut Butter

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0003
Subject:
History, Social History

This chapter charts the birth of peanut butter and the peanut butter industry in the United States. Peanut butter began as an upper-class food: guests at turn-of-the-twentieth-century health ... More


Where Are the Peanut Butters of Yesteryear?

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0019
Subject:
History, Social History

This chapter examines peanut butter brands which have disappeared from the U.S. market. The varieties of peanut butter available have expanded in recent years, but the peanut butter industry, like ... More


Peanut Butter Goes International

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0010
Subject:
History, Social History

This chapter focuses on peanut butter's presence in the international market. Peanut butter got its start in the 1890s, at the same time as the American empire, and eventually spread around the ... More


Peter Pan: “Improved by Hydrogenation”

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0004
Subject:
History, Social History

This chapter charts the history of the Peter Pan brand of peanut butter and the hydrogenation process. The 1920s saw progress in the peanut butter industry with the introduction of hydrogenation. ... More


“You Mean It’s Not Good for Me?”

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0015
Subject:
History, Social History

This chapter examines health concerns regarding peanut butter. In the late 1980s, peanut butter's abiding popularity was demonstrated by the appearance of stores exclusively devoted to selling ... More


The Music of Peanut Butter

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0011
Subject:
History, Social History

This chapter examines how songs about peanuts and peanut butter are woven into American pop culture. Examples of songs devoted to peanuts and peanut butter are “Goober Peas,” the melodic Civil ... More


Jif: “But Is It Still Peanut Butter?”

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0008
Subject:
History, Social History

This chapter charts the history of the Jif brand of peanut butter. In 1946 William T. Young, who served stateside as an officer in the ordnance branch of the U.S. Army during World War II, started ... More


Peanuts 101

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0001
Subject:
History, Social History

This chapter charts the history of peanut butter, dating back to about 80 million years ago when the Coastal Plain began to form along the southeastern and Gulf coasts of what is now the United ... More


The Peanut Butter Crisis of 1980

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0014
Subject:
History, Social History

This chapter focuses on the peanut butter crisis of 1980. The year 1980 was the worst one peanut farmers had seen for two generations. In late August 1980, Roger Knapp, director of commodity ... More


“Choosy Mothers Choose …”

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0009
Subject:
History, Social History

This chapter focuses on the marketing of the Jif brand of peanut butter under Procter & Gamble, highlighted by the “Choosy Mothers Choose Jif” campaign. When Jif hit the market in 1958, it lagged far ... More


Deaf Smith: What’s Old-Fashioned Is New Again

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0012
Subject:
History, Social History

This chapter charts the history of the Deaf Smith brand of peanut butter. In the early 1970s, the conservative High Plains residents of Deaf Smith County in the Texas Panhandle region were treated to ... More


Skippy: “He Made His First Jar of Peanut Butter in His Garage”

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0006
Subject:
History, Social History

This chapter charts the history of the Skippy brand of peanut butter. Skippy was launched in 1933, five years after Peter Pan, amid the Great Depression. Skippy peanut butter was the brainchild of ... More


The Rise and Fall of the Florunner

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0013
Subject:
History, Social History

This chapter focuses on the rise and fall of the use of the Florunner in peanut butter. The Florunner was developed by Al Norden, a peanut breeder and professor of agronomy at the University of ... More


Peanut Corporation of America: “There Was No Red Flag”

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0017
Subject:
History, Social History

This chapter examines the Salmonella outbreaks involving peanut butter made by Stewart Parnell's Peanut Corporation of America (PCA). On December 21, 2008, seventy-two-year-old Shirley Almer died in ... More


The Social Rise of the Peanut

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0002
Subject:
History, Social History

This chapter charts the social rise of peanuts in the United States. About half of the American crop of peanuts is turned into peanut butter, a quarter is used to make snack nuts, and a quarter winds ... More


The Short, Happy Life of Sorrells Pickard

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0016
Subject:
History, Social History

This chapter examines the rise of the Sorrells Pickard brand of peanut butter. Sorrells Pickard, whose real name was Jimmy Bazzell, was a charismatic and accomplished country-and-western musician ... More


How Peter Pan Lost Its Groove

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0005
Subject:
History, Social History

This chapter examines how the Peter Pan brand of peanut butter lost its market dominance. Through the years, Peter Pan has generally recieved favorable reviews from consumer publications such as ... More


Skippy on Top

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0007
Subject:
History, Social History

This chapter focuses on how the Skippy brand of peanut butter became the market leaders in the peanut butter industry in the United States. After World War II, Skippy cemented its dominance in the ... More


Peanut Butter Saves the World

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0018
Subject:
History, Social History

This chapter examines the role of peanut butter in fighting Third World hunger. Third World children starve because their mothers are unable to produce enough milk for them or cannot afford to buy ... More


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