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Learning from the Connected Customer: Enhancing Customer Web Sites with Community

ERIC L. LESSER and MICHAEL A. FONTAINE

Laurence Prusak (ed.)

in Creating Value with Knowledge: Insights from the IBM Institute for Business Value

Published in print:
2004
Published Online:
October 2005
ISBN:
9780195165128
eISBN:
9780199835751
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0195165128.003.0009
Subject:
Economics and Finance, Financial Economics

This chapter extends the notion of community to include customers. It focuses on how organizations are bringing together informal groups of customers via the Internet to exchange knowledge, build ... More


“Ride Hard, Live Forever”: Translocal Identities in an Online Community of Extreme Sports Christians

Saija Peuronen

in Digital Discourse: Language in the New Media

Published in print:
2011
Published Online:
January 2012
ISBN:
9780199795437
eISBN:
9780199919321
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199795437.003.0008
Subject:
Linguistics, Sociolinguistics / Anthropological Linguistics

This chapter considers the use of bilingual language resources by members of one particular online community: Finnish Christians sharing an interest in extreme sports. The translocal nature of the ... More


Online Communities and Political Mobilization

Jessica L. Beyer

in Expect Us: Online Communities and Political Mobilization

Published in print:
2014
Published Online:
August 2014
ISBN:
9780199330751
eISBN:
9780199395026
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199330751.003.0001
Subject:
Political Science, American Politics

Chapter 1 articulates the central research question, outlines the argument in the book, explains the four cases, and unpacks major concepts. It articulates the argument that key structural features ... More


Expect Us: Online Communities and Political Mobilization

Jessica L. Beyer

Published in print:
2014
Published Online:
August 2014
ISBN:
9780199330751
eISBN:
9780199395026
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199330751.001.0001
Subject:
Political Science, American Politics

Expect Us focuses on four online communities—Anonymous (4chan.org), The Pirate Bay, World of Warcraft, and the IGN.com posting boards. In all of these online communities, members engaged deeply with ... More


No One Would Murder for a Pattern: Crafting IP in Online Knitting Communities

Kirsty Robertson

in Putting Intellectual Property in its Place: Rights Discourses, Creative Labor, and the Everyday

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199336265
eISBN:
9780199351282
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199336265.003.0003
Subject:
Law, Intellectual Property, IT, and Media Law, Legal History

This chapter examines IP in online knitting communities, where pattern making and distribution are heavily regulated, and shaming is often used to hold participants to the community norms. Drawing on ... More


Perspective: Fan Site Moderator Queeneve on fan Activity Around and Against Soaps

Abigail de Kosnik

in The Survival of Soap Opera: Transformations for a New Media Era

Published in print:
2010
Published Online:
March 2014
ISBN:
9781604737165
eISBN:
9781621037767
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604737165.003.0031
Subject:
Film, Television and Radio, Television

This chapter presents QueenEve’ views about the role of soap fan communities in resisting the direction of their shows and providing greater pleasure for fans through community online interaction. ... More


Anonymous: Carnival to Mobilization

Jessica L. Beyer

in Expect Us: Online Communities and Political Mobilization

Published in print:
2014
Published Online:
August 2014
ISBN:
9780199330751
eISBN:
9780199395026
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199330751.003.0002
Subject:
Political Science, American Politics

Chapter 2 focuses on the emergence of Anonymous as a political actor. It addresses the question of why Anonymous members first mobilized in 2008 and includes information about how this community ... More


Growing the Base for Citizen Science: Recruiting and Engaging Participants

Miyoko Chu, Patricia Leonard, and Flisa Stevenson

in Citizen Science: Public Participation in Environmental Research

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801449116
eISBN:
9780801463952
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801449116.003.0005
Subject:
Environmental Science, Environmental Studies

This chapter examines strategies for recruiting and retaining participants in national citizen science projects based on insights that have emerged during fifteen years of marketing and communicating ... More


Virtual and Virtuous: Forming Online Religious Communities

Kelsy Burke

in Christians under Covers: Evangelicals and Sexual Pleasure on the Internet

Published in print:
2016
Published Online:
September 2016
ISBN:
9780520286320
eISBN:
9780520961586
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520286320.003.0004
Subject:
Sociology, Sociology of Religion

Chapter 3 details how website users get to know one another and trust that they are in a community of like-minded believers. BTS members and LCL readers establish themselves as insiders within these ... More


Daily Life in Cyberspace: How the Computerized Counterculture Built a New Kind of Place

Howard Rheingold

in Social Media Archeology and Poetics

Published in print:
2016
Published Online:
May 2017
ISBN:
9780262034654
eISBN:
9780262336871
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034654.003.0003
Subject:
Society and Culture, Technology and Society

Reprinted from legendary cyberspace pioneer Howard Rheingold's classic, The Virtual Community: Homesteading on the Electronic Frontier, “Daily Life in Cyberspace: How the Computerized Counterculture ... More


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