Jump to ContentJump to Main Navigation

You are looking at 1-4 of 4 items

  • Keywords: online advertising x
Clear All Modify Search

View:

The Design of Online Advertising Markets

Benjamin Edelman

in The Handbook of Market Design

Published in print:
2013
Published Online:
January 2014
ISBN:
9780199570515
eISBN:
9780191765957
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199570515.003.0016
Subject:
Economics and Finance, Financial Economics

Over the last three decades, rapid progress in market design had brought the subject to an engineering-like state, where a large number of well understood mechanisms can be prescribed for a given ... More


Strategic Communication in a Networked Age

Daniel Kreiss and Creighton Welch

in Controlling the Message: New Media in American Political Campaigns

Published in print:
2015
Published Online:
September 2016
ISBN:
9781479886357
eISBN:
9781479865505
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9781479886357.003.0001
Subject:
Political Science, American Politics

This chapter examines the use of data in presidential election campaigns to model voters and the new platforms available for targeting communication. Drawing on interviews with practitioners on ... More


Internet Governance and Internet Freedom

Laura Denardis

in The Global War for Internet Governance

Published in print:
2014
Published Online:
May 2014
ISBN:
9780300181357
eISBN:
9780300182118
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300181357.003.0010
Subject:
Political Science, International Relations and Politics

This chapter analyzes some unresolved issues and problematic trends in Internet governance. These include the increasing international pressure to change interconnection norms and possibly introduce ... More


Plugged In: How Media Attract and Affect Youth

Patti M. Valkenburg and Jessica T Piotrowski

Published in print:
2017
Published Online:
September 2017
ISBN:
9780300218879
eISBN:
9780300228090
Item type:
book
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300218879.001.0001
Subject:
Psychology, Developmental Psychology

This book is an illuminating study of the complex relationship between children and media in the digital age. Now, as never before, young people are surrounded by media, thanks to the sophistication ... More


View: