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Establishing Alignment *

Thomas C. Lawton, Jonathan P. Doh, and Tazeeb Rajwani

in Aligning for Advantage: Competitive Strategies for the Political and Social Arenas

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199604746
eISBN:
9780191773952
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199604746.003.0001
Subject:
Business and Management, Strategy

Chapter 1 outlines the motivation for the book and justifies why and how it makes a contribution to strategic management research and practice. The case is advanced for nonmarket strategy as a ... More


Aligning for Advantage: Competitive Strategies for the Political and Social Arenas

Thomas C. Lawton, Jonathan P. Doh, and Tazeeb Rajwani

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199604746
eISBN:
9780191773952
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199604746.001.0001
Subject:
Business and Management, Strategy

In Aligning for Advantage, it is argued that to deliver successfully on a company’s overarching purpose and intent, competitive strategy needs to be synchronized with strategies for political and ... More


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