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Controlling the Message: New Media in American Political Campaigns

Victoria A. "Farrar-Myers and Justin S. Vaughn (eds)

Published in print:
2015
Published Online:
September 2016
ISBN:
9781479886357
eISBN:
9781479865505
Item type:
book
Publisher:
NYU Press
DOI:
10.18574/nyu/9781479886357.001.0001
Subject:
Political Science, American Politics

From the presidential race to the battle for the office of New York City mayor, American political candidates' approach to new media strategy is increasingly what makes or breaks their campaign. ... More


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