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Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball

Robert F. Lewis

Published in print:
2009
Published Online:
March 2014
ISBN:
9781604732078
eISBN:
9781604732177
Item type:
book
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604732078.001.0001
Subject:
Sociology, Sport and Leisure

This book follows Major League Baseball (MLB)’s history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB’s challenge has been to market its popular mythology ... More


Baseball as a Global Business: Balancing Power

Robert F. Lewis

in Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball

Published in print:
2009
Published Online:
March 2014
ISBN:
9781604732078
eISBN:
9781604732177
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604732078.003.0005
Subject:
Sociology, Sport and Leisure

This chapter functions as a concluding chapter that summarizes the progressive synthesis of baseball, viewed through MLB, as a sport, domestic monopoly, neocolonial power, and global business. It ... More


Final Score

Robert F. Lewis

in Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball

Published in print:
2009
Published Online:
March 2014
ISBN:
9781604732078
eISBN:
9781604732177
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604732078.003.0006
Subject:
Sociology, Sport and Leisure

This chapter summarizes the thoughts and insights revealed throughout the book. It discusses how Major League Baseball is a composite of a sport, a domestic monopoly, a neocolonial power, and an ... More


Miltarized Humanitarianism: Rethinking the Emergence of Korean Adoption

Soojin Pate

in From Orphan to Adoptee: U.S. Empire and Genealogies of Korean Adoption

Published in print:
2014
Published Online:
August 2015
ISBN:
9780816683055
eISBN:
9781452948980
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816683055.003.0002
Subject:
Sociology, Race and Ethnicity

This chapter argues that taking care of South Korea’s children during and immediately after the Korean War strengthened neocolonial relations between the United States and South Korea. Soldiers ... More


Legitimizing Empire: Filipino American and U.S. Puerto Rican Cultural Critique

Faye Caronan

Published in print:
2015
Published Online:
April 2017
ISBN:
9780252039256
eISBN:
9780252097300
Item type:
book
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252039256.001.0001
Subject:
Society and Culture, Cultural Studies

When the United States acquired the Philippines and Puerto Rico, it reconciled its status as an empire with its anticolonial roots by claiming that it would altruistically establish democratic ... More


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