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Introduction: An Industrial Way of Life

Derek Johnson

in Media Franchising: Creative License and Collaboration in the Culture Industries

Published in print:
2013
Published Online:
March 2016
ISBN:
9780814743478
eISBN:
9780814743492
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814743478.003.0007
Subject:
Society and Culture, Media Studies

This book places the culture of media franchising in terms of a “creative license” and a dynamic of “collaboration” in order to explore both the subjective experiences of collaborative creativity ... More


From Ownership to Partnership: The Institutionalization of Franchise Relations

Derek Johnson

in Media Franchising: Creative License and Collaboration in the Culture Industries

Published in print:
2013
Published Online:
March 2016
ISBN:
9780814743478
eISBN:
9780814743492
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814743478.003.0002
Subject:
Society and Culture, Media Studies

This chapter argues that media franchising is not just an imperfect vehicle for implementing synergy, but also a set of industrial production relations that emerged outside of its ideals. The ... More


Media Franchising: Creative License and Collaboration in the Culture Industries

Derek Johnson

Published in print:
2013
Published Online:
March 2016
ISBN:
9780814743478
eISBN:
9780814743492
Item type:
book
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814743478.001.0001
Subject:
Society and Culture, Media Studies

While immediately recognizable throughout the United States and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. ... More


Sharing Worlds: Difference, Deference, and the Creative Context of Franchising

Derek Johnson

in Media Franchising: Creative License and Collaboration in the Culture Industries

Published in print:
2013
Published Online:
March 2016
ISBN:
9780814743478
eISBN:
9780814743492
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814743478.003.0003
Subject:
Society and Culture, Media Studies

This chapter traces how creativity has developed within the history of the media franchise by moving past world-building to conceptualize the franchise in terms of world-sharing among workers and ... More


Conclusion: Future Exchanges and Iterations

Derek Johnson

in Media Franchising: Creative License and Collaboration in the Culture Industries

Published in print:
2013
Published Online:
March 2016
ISBN:
9780814743478
eISBN:
9780814743492
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814743478.003.0006
Subject:
Society and Culture, Media Studies

This book offers a theoretical and historical intervention that redefines franchising as a model for conceptualizing collaborative production in media culture, problematizing the tendency to consider ... More


More Than Meets the Eye: Special Effects and the Fantastic Transmedia Franchise

Bob Rehak

Published in print:
2018
Published Online:
September 2018
ISBN:
9781479813155
eISBN:
9781479897070
Item type:
book
Publisher:
NYU Press
DOI:
10.18574/nyu/9781479813155.001.0001
Subject:
Film, Television and Radio, Film

Today’s franchises of fantastic media depend on visual effects for their existence, not just in their local textual homes (a feature film, a TV episode, a videogame) but across multiple screens and ... More


Introduction: Seeing Past the State of the Art

Bob Rehak

in More Than Meets the Eye: Special Effects and the Fantastic Transmedia Franchise

Published in print:
2018
Published Online:
September 2018
ISBN:
9781479813155
eISBN:
9781479897070
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9781479813155.003.0001
Subject:
Film, Television and Radio, Film

This introduction lays out the case for approaching special effects from a transmedia standpoint, focusing on the unexpected roles they play in building and maintaining the storyworlds of fantastic ... More


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