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Innovation, Infrastructure, and Organization in New Media Campaigning

Daniel Kreiss

in Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama

Published in print:
2012
Published Online:
September 2012
ISBN:
9780199782536
eISBN:
9780199950614
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199782536.003.0001
Subject:
Political Science, American Politics

This chapter presents an overview of the historical argument of the book, charting the connections in people, tools, and practice between the campaigns of Howard Dean and Barack Obama. It provides an ... More


Marketing conservation

Susan K. Jacobson, Mallory D. McDuff, and Martha C. Monroe

in Conservation Education and Outreach Techniques

Published in print:
2006
Published Online:
September 2007
ISBN:
9780198567714
eISBN:
9780191718311
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198567714.003.0010
Subject:
Biology, Biodiversity / Conservation Biology

This chapter reviews a number of marketing techniques that can help increase conservation-related behavior. Modeling, commitment, incentives, and feedback can be designed into a program to make a new ... More


Media Reform Movements in Taiwan

Hsin-Yi Sandy Tsai and Shih-Hung Lo

in Strategies for Media Reform: International Perspectives

Published in print:
2016
Published Online:
January 2017
ISBN:
9780823271641
eISBN:
9780823271696
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823271641.003.0012
Subject:
Information Science, Communications

This chapter aims to illustrate how media reform groups in Taiwan and in particular the Media Watch Foundation and the Campaign for Media Reform worked together to engage in media reform movements ... More


Introduction

Terence E. McDonnell

in Best Laid Plans: Cultural Entropy and the Unraveling of Aids Media Campaigns

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226382012
eISBN:
9780226382296
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226382296.003.0001
Subject:
Anthropology, African Cultural Anthropology

To achieve their goals, organizations need to communicate to the public and persuade them to align their beliefs and behaviors with the organizations’ interests. Organizations are taking an ... More


‘Liked’, ‘Shared’, Re-tweeted: The Referendum Campaign on Social Media

Margot Buchanan

in Scotland's Referendum and the Media: National and International Perspectives

Published in print:
2016
Published Online:
January 2018
ISBN:
9780748696581
eISBN:
9781474418829
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9780748696581.003.0007
Subject:
Political Science, UK Politics

This chapter examines the independence referendum debate on Facebook and Twitter before and after polling day, noting the multi-modal nature of communication on social media through the use of visual ... More


Best Laid Plans: Cultural Entropy and the Unraveling of Aids Media Campaigns

Terence E. McDonnell

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226382012
eISBN:
9780226382296
Item type:
book
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226382296.001.0001
Subject:
Anthropology, African Cultural Anthropology

Organizations strive to create campaign messages that yield clear, consistent, and resonant interpretations that motivate people to buy their product, support their cause, vote for their candidate, ... More


Evaluation of the Anti-Falungong Campaign

James W. Tong

in Revenge of the Forbidden City: The Suppression of the Falungong in China, 1999-2005

Published in print:
2009
Published Online:
October 2011
ISBN:
9780195377286
eISBN:
9780199852567
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195377286.003.0008
Subject:
Political Science, Comparative Politics

This chapter assesses the capacity and effectiveness of China's anti-Falungong efforts. It begins with an evaluation of the media campaign waged by the official television, radio, and national press, ... More


Transnational Media Wars over Sex Trafficking: Abolishing the “New Slave Trade” or the New Nativism?

Felicity Schaeffer-Grabiel

in Circuits of Visibility: Gender and Transnational Media Cultures

Published in print:
2011
Published Online:
March 2016
ISBN:
9780814737309
eISBN:
9780814744680
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814737309.003.0006
Subject:
Society and Culture, Media Studies

This chapter discusses global media outreach against sex trafficking, specifically analyzing anti-trafficking media campaigns that have appeared in a variety of media formats—film documentaries, art ... More


Growing the Base for Citizen Science: Recruiting and Engaging Participants

Miyoko Chu, Patricia Leonard, and Flisa Stevenson

in Citizen Science: Public Participation in Environmental Research

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801449116
eISBN:
9780801463952
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801449116.003.0005
Subject:
Environmental Science, Environmental Studies

This chapter examines strategies for recruiting and retaining participants in national citizen science projects based on insights that have emerged during fifteen years of marketing and communicating ... More


“C’est Le Wake Up! Africa”: Two Case Studies of HIV/AIDS Edutainment Campaigns in Francophone Africa

Daniel B. Reed

in The Culture of AIDS in Africa: Hope and Healing Through Music and the Arts

Published in print:
2011
Published Online:
May 2015
ISBN:
9780199744473
eISBN:
9780190268183
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199744473.003.0015
Subject:
Music, Ethnomusicology, World Music

This chapter describes a pair of HIV/AIDS edutainment campaigns in Côte d’Ivoire. Though implemented in West Africa, both initiatives were initially researched and financed largely through ... More


Preventing illicit drug use by young people

Thomas F. Babor, Jonathan Caulkins, Benedikt Fischer, David Foxcroft, Keith Humphreys, María Elena Medina-Mora, Isidore Obot, Jürgen Rehm, Peter Reuter, Robin Room, Ingeborg Rossow, and John Strang

in Drug Policy and the Public Good

Published in print:
2018
Published Online:
August 2018
ISBN:
9780198818014
eISBN:
9780191859410
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198818014.003.0008
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Amongst the plethora of school, education, and community-based prevention programmes, there is evidence that some approaches can delay the initiation of drug and alcohol use. A small number of high ... More


The Media Battle

Daniel Friedmann

in The Purse and the Sword: The Trials of Israel's Legal Revolution

Published in print:
2016
Published Online:
August 2016
ISBN:
9780190278502
eISBN:
9780190278533
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190278502.003.0035
Subject:
Law, Comparative Law, Legal History

This chapter describes the flurry of media campaigns that were initiated against the author by current and former members of the Supreme Court following his appointment to the ministry of justice. ... More


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