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The Big Squeeze: A Social and Political History of the Controversial Mammogram

Handel Reynolds

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801450938
eISBN:
9780801466007
Item type:
book
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801450938.001.0001
Subject:
Public Health and Epidemiology, Public Health

In 2009, an influential panel of medical experts ignited a controversy when they recommended that most women should not begin routine mammograms to screen for breast cancer until the age of fifty, ... More


Introduction: The Mammography Story

Handel Reynolds

in The Big Squeeze: A Social and Political History of the Controversial Mammogram

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801450938
eISBN:
9780801466007
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801450938.003.0001
Subject:
Public Health and Epidemiology, Public Health

This introductory chapter sets out the book's purpose, which is to chronicle the often turbulent history of screening mammography since its introduction in the early 1970s. The book makes five key ... More


Timing Is Everything

Handel Reynolds

in The Big Squeeze: A Social and Political History of the Controversial Mammogram

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801450938
eISBN:
9780801466007
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801450938.003.0002
Subject:
Public Health and Epidemiology, Public Health

This chapter examines three principal movements that set the stage for the auspicious debut of the process of mammography screening. First, the passage of the National Cancer Act of 1971 provided ... More


First Exposure

Handel Reynolds

in The Big Squeeze: A Social and Political History of the Controversial Mammogram

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801450938
eISBN:
9780801466007
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801450938.003.0003
Subject:
Public Health and Epidemiology, Public Health

This chapter details the American Cancer Society's massive Breast Cancer Detection Demonstration Project (BCDDP) launched in 1973, when most Americans had never heard of mammography. The BCDDP ... More


The Aftermath

Handel Reynolds

in The Big Squeeze: A Social and Political History of the Controversial Mammogram

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801450938
eISBN:
9780801466007
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801450938.003.0004
Subject:
Public Health and Epidemiology, Public Health

This chapter discusses the legacy of the Breast Cancer Detection Demonstration Project (BCDDP), which was concluded in 1981. According to sociologist Maren Klawiter, the BCDDP represented a shift of ... More


A Tale of Two Epidemics

Handel Reynolds

in The Big Squeeze: A Social and Political History of the Controversial Mammogram

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801450938
eISBN:
9780801466007
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801450938.003.0005
Subject:
Public Health and Epidemiology, Public Health

This chapter first details the emergence of the AIDS epidemic in the 1980s and the events that galvanized AIDs activism and led to important victories on both the legislative and the scientific ... More


Age Is Nothing But a Number

Handel Reynolds

in The Big Squeeze: A Social and Political History of the Controversial Mammogram

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801450938
eISBN:
9780801466007
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801450938.003.0006
Subject:
Public Health and Epidemiology, Public Health

This chapter details the re-emergence of a controversy in the 1990s, which nearly brought the ascendancy of mammography to a complete halt. The controversy stemmed from the results of a major ... More


Pulling the Plug on Granny

Handel Reynolds

in The Big Squeeze: A Social and Political History of the Controversial Mammogram

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801450938
eISBN:
9780801466007
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801450938.003.0007
Subject:
Public Health and Epidemiology, Public Health

This chapter begins by detailing another controversy that mammography became embroiled in the fall of 2009. In October 2009, the American Cancer Society's chief medical officer Dr. Otis Brawley ... More


The House That Mammography Built

Handel Reynolds

in The Big Squeeze: A Social and Political History of the Controversial Mammogram

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801450938
eISBN:
9780801466007
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801450938.003.0008
Subject:
Public Health and Epidemiology, Public Health

This chapter details the advent of breast cancer cause-related marketing. Cause-related marketing is a strategy whereby a company enhances its public image and drives consumers to its products by ... More


Overdiagnosis: Mammography’s Burden

Handel Reynolds

in The Big Squeeze: A Social and Political History of the Controversial Mammogram

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801450938
eISBN:
9780801466007
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801450938.003.0009
Subject:
Public Health and Epidemiology, Public Health

This chapter discusses mammography-induced breast cancer overdiagnosis, which represents the most significant detrimental consequences of screening. Until recently the issue has received almost no ... More


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