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Lectures on Complex Networks

Sergey Dorogovtsev

Published in print:
2010
Published Online:
May 2010
ISBN:
9780199548927
eISBN:
9780191720574
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199548927.001.0001
Subject:
Physics, Theoretical, Computational, and Statistical Physics

This book provides a concise modern introduction to the science of complex networks. The book is based on lectures for university students and non-specialists. The aim is to introduce the world of ... More


Cyber Threats: The Emerging Fault Lines of the Nation State

Susan W Brenner

Published in print:
2009
Published Online:
September 2009
ISBN:
9780195385014
eISBN:
9780199855414
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195385014.001.0001
Subject:
Law, Criminal Law and Criminology

As new technologies develop, terrorist groups are developing new methods of attack by using the Internet, and by using cyberspace as a battlefield, it has become increasingly difficult to discover ... More


Networks: An Introduction

Mark Newman

Published in print:
2010
Published Online:
September 2010
ISBN:
9780199206650
eISBN:
9780191594175
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199206650.001.0001
Subject:
Physics, Theoretical, Computational, and Statistical Physics

The scientific study of networks, including computer networks, social networks, and biological networks, has received an enormous amount of interest in the last few years. The rise of the Internet ... More


Et in Arcadia Ego: From Techno‐Utopia to Cybercrime

Jeanette Hofmann

in Paradoxes of Modernization: Unintended Consequences of Public Policy Reform

Published in print:
2010
Published Online:
September 2010
ISBN:
9780199573547
eISBN:
9780191722677
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199573547.003.0005
Subject:
Business and Management, Public Management, Organization Studies

Cybercrime is one of the many unforeseen consequences enabled by the unprecedented extent of freedom the internet offers, shaped by the stress of both the internet developers and the ‘techno-utopian’ ... More


 Virtually Boundless?: Youth Negotiating Tradition in Cyberspace

Mia Lövheim

in Everyday Religion: Observing Modern Religious Lives

Published in print:
2007
Published Online:
January 2007
ISBN:
9780195305418
eISBN:
9780199785094
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195305418.003.0005
Subject:
Religion, Religion and Society

Sweden is often categorized as one of the most secularized and postmodern countries in the world. The Internet has been described as the “epitome” of transformations of traditional religion in late ... More


Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Sharan Jagpal and Shireen Jagpal

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.001.0001
Subject:
Business and Management, Marketing

This book shows how to fuse marketing, finance, and other disciplines to improve performance for the corporation or organization. Specifically, it shows decision makers at different levels in the ... More


How I Got Started

Lois K. Geller

in Response: The Complete Guide to Profitable Direct Marketing

Published in print:
2002
Published Online:
October 2011
ISBN:
9780195158694
eISBN:
9780199849420
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195158694.003.0001
Subject:
Business and Management, Strategy

The chapter relates a story of how a single mother, raising a young son, with a full-time job in a New York publishing firm, obtained a successful business using a Direct Marketing strategy. Proving ... More


Channels of Distribution

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0010
Subject:
Business and Management, Marketing

This chapter shows how the firm should choose marketing policies when its products are sold by distributors. It distinguishes between exclusive and nonexclusive distributors, show how the firm can ... More


Measuring Advertising Productivity

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0014
Subject:
Business and Management, Marketing

This chapter begins by evaluating methods for determining how productive the firm's aggregate advertising spending is in both the short and long runs. Following this, it analyzes methods for ... More


How Should the Firm Compensate Its Sales Force? The Basic Model

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0016
Subject:
Business and Management, Marketing

This chapter shows how the firm should design sales force compensation plans to maximize its performance. It distinguishes whether or not the firm can observe the salesperson's effort. It shows how ... More


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