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Hospitality Branding

Chekitan S. Dev

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801452031
eISBN:
9780801465703
Item type:
book
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801452031.001.0001
Subject:
Business and Management, Marketing

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its ... More


Working in the Hospitality Industry

David J. Karjanen

in The Servant Class City: Urban Revitalization Versus the Working Poor in San Diego

Published in print:
2016
Published Online:
May 2017
ISBN:
9780816694624
eISBN:
9781452955377
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816694624.003.0004
Subject:
Sociology, Urban and Rural Studies

The third chapter is the first of the book’s study into different industries that specifically looks at job quality, including wages, benefits, and working conditions. It looks specifically at the ... More


Branding and the Internet

Chekitan S. Dev

in Hospitality Branding

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801452031
eISBN:
9780801465703
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801452031.003.0003
Subject:
Business and Management, Marketing

This chapter focuses on the use of flash sale and daily deal sites in the hospitality industry. It reports on a study based on a survey of relevant practices in the global hotel industry that ... More


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