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Franchising Dreams: The Lure of Entrepreneurship in America

Peter M. Birkeland

Published in print:
2002
Published Online:
February 2013
ISBN:
9780226051901
eISBN:
9780226051925
Item type:
book
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226051925.001.0001
Subject:
Sociology, Organizations

McDonald's, Blockbuster Video, Jiffy Lube, and Subway: franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, ... More


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