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Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball

Robert F. Lewis

Published in print:
2009
Published Online:
March 2014
ISBN:
9781604732078
eISBN:
9781604732177
Item type:
book
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604732078.001.0001
Subject:
Sociology, Sport and Leisure

This book follows Major League Baseball (MLB)’s history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB’s challenge has been to market its popular mythology ... More


Final Score

Robert F. Lewis

in Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball

Published in print:
2009
Published Online:
March 2014
ISBN:
9781604732078
eISBN:
9781604732177
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604732078.003.0006
Subject:
Sociology, Sport and Leisure

This chapter summarizes the thoughts and insights revealed throughout the book. It discusses how Major League Baseball is a composite of a sport, a domestic monopoly, a neocolonial power, and an ... More


Baseball as a Global Business: Balancing Power

Robert F. Lewis

in Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball

Published in print:
2009
Published Online:
March 2014
ISBN:
9781604732078
eISBN:
9781604732177
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604732078.003.0005
Subject:
Sociology, Sport and Leisure

This chapter functions as a concluding chapter that summarizes the progressive synthesis of baseball, viewed through MLB, as a sport, domestic monopoly, neocolonial power, and global business. It ... More


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