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Determining the Advertising Budget

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0013
Subject:
Business and Management, Marketing

This chapter shows how the firm should coordinate its advertising decisions with the other elements of the marketing mix such as price and promotion, especially when demand is uncertain. It shows how ... More


Inequality and Growth in Modern China

Guanghua Wan (ed.)

Published in print:
2008
Published Online:
May 2008
ISBN:
9780199535194
eISBN:
9780191715730
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199535194.001.0001
Subject:
Economics and Finance, Development, Growth, and Environmental

This book provides updated coverage of inequality and poverty issues in China. Some of the methodologies developed may be used in other contexts and for other countries. The use of different data ... More


Demand Side Management

Alok Kumar and Sushanta K. Chatterjee

in Electricity Sector in India: Policy and Regulation

Published in print:
2012
Published Online:
September 2012
ISBN:
9780198082279
eISBN:
9780199082063
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198082279.003.0017
Subject:
Economics and Finance, Development, Growth, and Environmental

The evolution of the electricity industry in India has been supply oriented. Demand Side measures have been elaborated in detail in the Energy Conservation Act of 2001. The Energy Conservation ... More


Models for Dynamic Macroeconomics

Fabio-Cesare Bagliano and Giuseppe Bertola

Published in print:
2004
Published Online:
January 2005
ISBN:
9780199266821
eISBN:
9780191601606
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/0199266824.001.0001
Subject:
Economics and Finance, Macro- and Monetary Economics

Introduces methodological tools for dynamic analysis of macroeconomic phenomena: consumption and investment choices, employment, and unemployment outcomes, and economic growth. Discrete‐time dynamic ... More


The Dynamics of Supply and Demand

A. B. Atkinson

in The Changing Distribution of Earnings in OECD Countries

Published in print:
2008
Published Online:
September 2008
ISBN:
9780199532438
eISBN:
9780191714559
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199532438.003.0012
Subject:
Economics and Finance, Development, Growth, and Environmental, International

This note presents details of the model used to explain the dynamics of supply and demand.


Separability and Aggregation: The Collected Works of W. M. Gorman, Volume I

W. M. Gorman

C. Blackorby and A. F. Shorrocks (eds)

Published in print:
1996
Published Online:
November 2003
ISBN:
9780198285212
eISBN:
9780191596322
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/0198285213.001.0001
Subject:
Economics and Finance, Microeconomics

W. M. (Terence) Gorman has been a major figure in the development of economics during the past 40 years. His publications on separability, aggregation, duality, and the modelling of consumer demand ... More


Muellbauer's Representative Consumer

W. M. Gorman

C. Blackorby and A. F. Shorrocks (eds)

in Separability and Aggregation: The Collected Works of W. M. Gorman, Volume I

Published in print:
1996
Published Online:
November 2003
ISBN:
9780198285212
eISBN:
9780191596322
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0198285213.003.0022
Subject:
Economics and Finance, Microeconomics

The following paper has been constructed from handwritten notes, probably dating from 1976, which contain only an introduction, the beginning of a proof, and a conclusion; the proof of the main ... More


Supply and Demand?

John Hicks

in A Market Theory of Money

Published in print:
1989
Published Online:
November 2003
ISBN:
9780198287247
eISBN:
9780191596407
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0198287240.003.0002
Subject:
Economics and Finance, Macro- and Monetary Economics

The theories about price-formation in competitive markets, that were available to economists at the time when Keynes was writing, had been the work of the so-called ‘neo-classics’ between 1870 and ... More


Communicative Practices and Communicative Demands in the Environmental Justice Movement

David Schlosberg

in Environmental Justice and the New Pluralism: The Challenge of Difference for Environmentalism

Published in print:
2002
Published Online:
November 2003
ISBN:
9780199256419
eISBN:
9780191600203
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0199256411.003.0006
Subject:
Political Science, Environmental Politics

An exploration is made of how the environmental justice movement in the United States has taken on some of the communicative and participatory demands and practices of critical pluralism. The ... More


The Moral Gap: Kantian Ethics, Human Limits, and God's Assistance

John E. Hare

Published in print:
1997
Published Online:
October 2011
ISBN:
9780198269571
eISBN:
9780191683701
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198269571.001.0001
Subject:
Religion, Philosophy of Religion, Theology

This book is about the gap between the moral demand on us and our natural capacities to meet it. The author starts with Kant’s statement of the moral demand and his acknowledgement of this gap. He ... More


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