Jump to ContentJump to Main Navigation

You are looking at 1-3 of 3 items

  • Keywords: customer orientation x
Clear All Modify Search

View:

Brand Strategies

Chekitan S. Dev

in Hospitality Branding

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801452031
eISBN:
9780801465703
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801452031.003.0007
Subject:
Business and Management, Marketing

Adopting a market orientation means that a brand commits itself to satisfying customer needs over the long run. Such an orientation combines three main components: a customer orientation, through ... More


Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges

Kenneth Le Meunier-FitzHugh and Tony Douglas

Published in print:
2016
Published Online:
August 2016
ISBN:
9780198706632
eISBN:
9780191826061
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198706632.001.0001
Subject:
Business and Management, Strategy, Marketing

This book considers how the sales function informs business strategy. There are many books that address how to manage the sales team tactically, however, this text addresses how sales can help ... More


The changing nature of public service reform

Robin Hambleton

in Leading the inclusive city: Place-based innovation for a bounded planet

Published in print:
2014
Published Online:
May 2015
ISBN:
9781447304975
eISBN:
9781447311843
Item type:
chapter
Publisher:
Policy Press
DOI:
10.1332/policypress/9781447304975.003.0003
Subject:
Political Science, Public Policy

This chapter shows how place-based initiative was often the driving force behind the creation of new public services – from public parks, libraries, and museums, to social care, education and social ... More


View: