Jump to ContentJump to Main Navigation

You are looking at 1-6 of 6 items

  • Keywords: cultural entropy x
Clear All Modify Search

View:

Cultural Entropy

Terence E. McDonnell

in Best Laid Plans: Cultural Entropy and the Unraveling of Aids Media Campaigns

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226382012
eISBN:
9780226382296
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226382296.003.0002
Subject:
Anthropology, African Cultural Anthropology

As cultural objects move from interaction to interaction—crafted by designers, vetted by opinion leaders and the community, circulated through public space, interpreted by the public—somewhere along ... More


Conclusion

Terence E. McDonnell

in Best Laid Plans: Cultural Entropy and the Unraveling of Aids Media Campaigns

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226382012
eISBN:
9780226382296
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226382296.003.0008
Subject:
Anthropology, African Cultural Anthropology

The book concludes by explaining how cultural entropy systematically undermines the effectiveness of these AIDS campaigns and other modern interventions. It place the various mechanisms of entropy ... More


Best Laid Plans: Cultural Entropy and the Unraveling of Aids Media Campaigns

Terence E. McDonnell

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226382012
eISBN:
9780226382296
Item type:
book
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226382296.001.0001
Subject:
Anthropology, African Cultural Anthropology

Organizations strive to create campaign messages that yield clear, consistent, and resonant interpretations that motivate people to buy their product, support their cause, vote for their candidate, ... More


Introduction

Terence E. McDonnell

in Best Laid Plans: Cultural Entropy and the Unraveling of Aids Media Campaigns

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226382012
eISBN:
9780226382296
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226382296.003.0001
Subject:
Anthropology, African Cultural Anthropology

To achieve their goals, organizations need to communicate to the public and persuade them to align their beliefs and behaviors with the organizations’ interests. Organizations are taking an ... More


Displacement and Decay: Materiality, Space, and Interpretation

Terence E. McDonnell

in Best Laid Plans: Cultural Entropy and the Unraveling of Aids Media Campaigns

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226382012
eISBN:
9780226382296
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226382296.003.0006
Subject:
Anthropology, African Cultural Anthropology

AIDS media lead unexpected lives once diffused through urban space: billboards fade, posters go missing, bumper stickers travel to other cities. In this chapter I argue that the material qualities of ... More


Scare Tactics: Interpreting Images of Death, Illness, and Life

Terence E. McDonnell

in Best Laid Plans: Cultural Entropy and the Unraveling of Aids Media Campaigns

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226382012
eISBN:
9780226382296
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226382296.003.0007
Subject:
Anthropology, African Cultural Anthropology

AIDS campaigns designers are confident that their campaigns can change people’s understandings of AIDS. Using a reception theory approach, I assess whether the newer, life-affirming campaigns have ... More


View: