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IBM Architecture: The Multinational Counterenvironment

John Harwood

in The Interface: IBM and the Transformation of Corporate Design, 1945-1976

Published in print:
2011
Published Online:
August 2015
ISBN:
9780816670390
eISBN:
9781452946825
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816670390.003.0004
Subject:
Architecture, Architectural History

This chapter initially looks at the architecture of IBM in relation to its early organized administrative strategies for real estate and building development. The IBM architecture started out with a ... More


Two Agencies: Batten Barton Durstine & Osborn, Crafters of the Corporate Image, and Benton & Bowles, Radio Renegades

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0007
Subject:
Film, Television and Radio, Television

This chapter focuses on two important advertising agencies—Batten Barton Durstine & Osborn (BBDO) and Benton & Bowles (B&B). BBDO approached radio as an ideal medium for building a corporate image, ... More


The Interface: IBM and the Transformation of Corporate Design, 1945-1976

John Harwood

Published in print:
2011
Published Online:
August 2015
ISBN:
9780816670390
eISBN:
9781452946825
Item type:
book
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816670390.001.0001
Subject:
Architecture, Architectural History

In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM’s corporate image, from stationery and curtains to ... More


Introduction The Interface

John Harwood

in The Interface: IBM and the Transformation of Corporate Design, 1945-1976

Published in print:
2011
Published Online:
August 2015
ISBN:
9780816670390
eISBN:
9781452946825
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816670390.003.0001
Subject:
Architecture, Architectural History

This introductory chapter presents a historical account of the evolution of IBM’s design program, beginning with President Thomas Watson Jr.’s hiring of industrial designer Eliot Noyes and tasking ... More


The Hidden Politics of Telethons: Where Volunteerism, Government, and Business Meet

Paul K. Longmore

Catherine Kudlick (ed.)

in Telethons: Spectacle, Disability, and the Business of Charity

Published in print:
2015
Published Online:
January 2016
ISBN:
9780190262075
eISBN:
9780190262105
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190262075.003.0004
Subject:
History, American History: 20th Century, Cultural History

Telethon-producing charities played an important role in setting American agendas related to morals, attitudes, and policies regarding health and welfare. Contrasting the United States to Western ... More


Epilogue

Aurora Wallace

in Media Capital: Architecture and Communications in New York City

Published in print:
2012
Published Online:
April 2017
ISBN:
9780252037344
eISBN:
9780252094521
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252037344.003.0007
Subject:
Society and Culture, Media Studies

This concluding chapter shows how the recent building programs of the New York Times, the Hearst Corporation, and Time Warner demonstrate the importance of corporate image-making through architecture ... More


Smashing Icons: Gender, Sexuality, and Disability

Paul K. Longmore

Catherine Kudlick (ed.)

in Telethons: Spectacle, Disability, and the Business of Charity

Published in print:
2015
Published Online:
January 2016
ISBN:
9780190262075
eISBN:
9780190262105
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190262075.003.0011
Subject:
History, American History: 20th Century, Cultural History

Ideologies of disability and the body intersected with ideologies of gender and sexuality to define the identities of not only people with disabilities but also nondisabled persons. In an era when ... More


The Origins of Denial

Michael E. Mann

in The Hockey Stick and the Climate Wars: Dispatches from the Front Lines

Published in print:
2013
Published Online:
November 2015
ISBN:
9780231152556
eISBN:
9780231526388
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231152556.003.0005
Subject:
Environmental Science, Climate

This chapter traces the origins of climate change denial. In the 1990s, as the scientific evidence for human-caused climate change grew stronger and calls for action to curtail greenhouse gas ... More


New Buildings and New Spaces

Aurora Wallace

in Media Capital: Architecture and Communications in New York City

Published in print:
2012
Published Online:
April 2017
ISBN:
9780252037344
eISBN:
9780252094521
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252037344.003.0003
Subject:
Society and Culture, Media Studies

This chapter views the New-York Tribune and the New York Times—the first in the industry to use skyscraper architecture as the medium for corporate image construction—in the context of the growing ... More


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