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Crisis, Credibility and Corporate History

Alexander Bieri (ed.)

Published in print:
2015
Published Online:
May 2015
ISBN:
9781781381373
eISBN:
9781781384886
Item type:
book
Publisher:
Liverpool University Press
DOI:
10.5949/liverpool/9781781381373.001.0001
Subject:
Business and Management, Business History

Crisis, Credibility and Corporate History aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company’s history for ... More


Stick or Twist? Or:: What Has the Company Ever Taught Us?

Jonathan Steffen

in Crisis, Credibility and Corporate History

Published in print:
2015
Published Online:
May 2015
ISBN:
9781781381373
eISBN:
9781781384886
Item type:
chapter
Publisher:
Liverpool University Press
DOI:
10.5949/liverpool/9781781381373.003.0001
Subject:
Business and Management, Business History

What is corporate history, and what should companies do with it? Jonathan Steffen examines the place of company histories in our current world. What might we reasonably expect to learn from the ... More


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