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How Does Consumer Behavior Affect Marketing Policy?

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0011
Subject:
Business and Management, Marketing

This chapter compares different models of consumer behavior including standard economic theory and alternative behavioral theories such as prospect theory and assimilation-contrast theory. It shows ... More


Acoustic Microscopy: Second Edition

Andrew Briggs and Oleg Kolosov

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199232734
eISBN:
9780191716355
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199232734.001.0001
Subject:
Physics, Condensed Matter Physics / Materials

Acoustic microscopy enables you to image and measure the elastic properties of materials with the resolution of a good microscope. By using frequencies in the microwave range, it is possible to make ... More


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