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How Does Consumer Behavior Affect Marketing Policy?

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0011
Subject:
Business and Management, Marketing

This chapter compares different models of consumer behavior including standard economic theory and alternative behavioral theories such as prospect theory and assimilation-contrast theory. It shows ... More


Contemporary Research Trends in International Marketing: The 1990s

Masaaki Kotabe

in Oxford Handbook of International Business

Published in print:
2001
Published Online:
November 2003
ISBN:
9780199241828
eISBN:
9780191596834
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0199241821.003.0017
Subject:
Economics and Finance, International

The state of the art in research in international marketing is examined for the 1990–9 period, with particular emphasis on the conceptual framework and theory development in the field. This decade ... More


Analysing Buyer Behaviour

Grahame R. Dowling

in The Art and Science of Marketing: Marketing for Marketing Managers

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.003.0004
Subject:
Business and Management, Marketing

This chapter analyses buyer behaviour, taking an outside-inside view of the organization. It looks at buyer behaviour from the perspective of a marketing manager. Part A describes some simple data ... More


Why we buy: evolution, marketing, and consumer behaviour

Vladas Griskevicius, Joshua M Ackerman, and Joseph P Redden

in Applied Evolutionary Psychology

Published in print:
2011
Published Online:
January 2012
ISBN:
9780199586073
eISBN:
9780191731358
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199586073.003.0019
Subject:
Psychology, Evolutionary Psychology, Developmental Psychology

Although one might think that evolution has little to do with modern consumer behaviour, a closer inspection of our ancestral roots can provide much insight into why we buy. An evolutionary ... More


Consumer Perceptions of the Risks and Benefits Associated With Food Hazards

Lynn Frewer, Heleen van Dijk, and Arnout Fischer

in Risk Communication and Public Health

Published in print:
2010
Published Online:
February 2010
ISBN:
9780199562848
eISBN:
9780191722523
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199562848.003.03
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter discusses both behavioural changes and consumer responses to public health information, and consumer perceptions of risk and benefit associated with specific food choices. These are ... More


Financial Counseling, Financial Literacy, and Household Decision-Making

Sumit Agarwal, Gene Amromin, Itzhak Ben-David, Souphala Chomsisengphet, and Douglas D. Evanoff

in Financial Literacy: Implications for Retirement Security and the Financial Marketplace

Published in print:
2011
Published Online:
January 2012
ISBN:
9780199696819
eISBN:
9780191732089
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199696819.003.0010
Subject:
Business and Management, Pensions and Pension Management, Finance, Accounting, and Banking

The recent financial crisis has brought renewed attention to household financial decision-making and highlighted the need for improving financial literacy. In this chapter, we survey the current ... More


Reactions to Fashion and Luxury

James Raven

in Judging New Wealth: Popular Publishing and Responses to Commerce in England, 1750–1800

Published in print:
1992
Published Online:
October 2011
ISBN:
9780198202370
eISBN:
9780191675300
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198202370.003.0008
Subject:
History, British and Irish Modern History, Economic History

This chapter discusses how the literary reception of the commercial revolution — and the deliberate artifice of published outrage — was crucial to the formation of hostile images of the businessman ... More


The Interdisciplinary Science of Consumption

Stephanie D. Preston, Morten L. Kringelbach, and Brian Knutson (eds)

Published in print:
2014
Published Online:
January 2015
ISBN:
9780262027670
eISBN:
9780262325387
Item type:
book
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262027670.001.0001
Subject:
Psychology, Cognitive Neuroscience

Our drive to consume—our desire for food, clothing, smart phones, and megahomes—evolved from our ancestors’ drive to survive. But the psychological and neural processes that originally evolved to ... More


Monks and Markets: Durham Cathedral Priory 1460-1520

Miranda Threlfall-Holmes

Published in print:
2005
Published Online:
January 2010
ISBN:
9780199253814
eISBN:
9780191719813
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199253814.001.0001
Subject:
History, British and Irish Medieval History

The institutions of the Middle Ages are generally seen as tradition bound: Monks and Markets challenges that assumption. Durham's outstanding archive has allowed the uncovering of an unprecedented ... More


The Limits of Enhanced Disclosure in Bankruptcy Law: Anticipated and Experienced Emotion

Richard L. Wiener, Jason A. Cantone, Michael Holtje, and Susan Block-Lieb

in A Debtor World: Interdisciplinary Perspectives on Debt

Published in print:
2012
Published Online:
January 2013
ISBN:
9780199873722
eISBN:
9780199980000
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199873722.003.0008
Subject:
Law, Company and Commercial Law

This chapter is a social scientific and psychological analysis of recent bankruptcy policy reforms. The discussion examines the application of bankruptcy policy and its attempt at debt regulation ... More


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