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Measuring Advertising Productivity

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0014
Subject:
Business and Management, Marketing

This chapter begins by evaluating methods for determining how productive the firm's aggregate advertising spending is in both the short and long runs. Following this, it analyzes methods for ... More


Internet Marketing

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0021
Subject:
Business and Management, Marketing

This chapter examines how the Internet affects the firm's marketing policies. It shows how the firm should choose its marketing strategies including pricing (distinguishing between the B to B and B ... More


Introduction

R. R. Davies

in The Age of Conquest: Wales 1063-1415

Published in print:
2000
Published Online:
October 2011
ISBN:
9780198208785
eISBN:
9780191678141
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198208785.003.0005
Subject:
History, British and Irish Medieval History

In the two and a half centuries before the Black Death of 1349, Wales underwent economic, social, and ecclesiastical changes arguably more profound and far-reaching than any it experienced prior to ... More


Introduction

R. R. Davies

in The Age of Conquest: Wales 1063-1415

Published in print:
2000
Published Online:
October 2011
ISBN:
9780198208785
eISBN:
9780191678141
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198208785.003.0009
Subject:
History, British and Irish Medieval History

The period from 1172 to 1277 witnessed momentous changes in Wales. Some of those changes within society, economic life, and the church have already been outlined. They were equally momentous in the ... More


The Setting

A. S. Morrison

in Russian Rule in Samarkand 1868-1910: A Comparison with British India

Published in print:
2008
Published Online:
January 2009
ISBN:
9780199547371
eISBN:
9780191720710
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199547371.003.0002
Subject:
History, Asian History

The book opens with a brief account of the book's aims, giving the reasons for undertaking a comparative study. The first chapter provides background information on the political situation in Central ... More


Archaeology and Language in the Andes

Paul Heggarty and David Beresford-Jones (eds)

Published in print:
2012
Published Online:
January 2013
ISBN:
9780197265031
eISBN:
9780191754142
Item type:
book
Publisher:
British Academy
DOI:
10.5871/bacad/9780197265031.001.0001
Subject:
Classical Studies, American History: pre-Columbian BCE to 500CE

The Andes are of unquestioned significance to the human story: a cradle of agriculture and of ‘pristine’ civilisation with a pedigree of millennia. The Incas were but the culmination of a succession ... More


Ancient Near Eastern History: the Case of Cyrus the Great of Persia

AMÉLIE KUHRT

in Understanding the History of Ancient Israel

Published in print:
2007
Published Online:
January 2012
ISBN:
9780197264010
eISBN:
9780191734946
Item type:
chapter
Publisher:
British Academy
DOI:
10.5871/bacad/9780197264010.003.0008
Subject:
Religion, Biblical Studies

This chapter examines how an historian of the ancient Near East sets about reconstructing a picture of the past using material of great diversity in terms of type and historical value. It ... More


The Doctrine of Discovery

Robert J Miller, Jacinta Ruru, Larissa Behrendt, and Tracey Lindberg

in Discovering Indigenous Lands: The Doctrine of Discovery in the English Colonies

Published in print:
2010
Published Online:
September 2010
ISBN:
9780199579815
eISBN:
9780191594465
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199579815.003.0001
Subject:
Law, Human Rights and Immigration, Public International Law

This book shines new light on the mostly ignored historical and legal evidence of the use of the Doctrine of Discovery in Australia, Canada, New Zealand, and the United States. In these countries, ... More


Rome and the Jews: Josephus on ‘Freedom’ and ‘Autonomy’

DANIEL R. SCHWARTZ

in Representations of Empire: Rome and the Mediterranean World

Published in print:
2002
Published Online:
January 2013
ISBN:
9780197262764
eISBN:
9780191753947
Item type:
chapter
Publisher:
British Academy
DOI:
10.5871/bacad/9780197262764.003.0004
Subject:
Classical Studies, European History: BCE to 500CE

In Ant. 14. 77, speaking of the Roman conquest and dismemberment of the Hasmonean state in 63 bce, Josephus complains that ‘we lost our freedom and became subject to the Romans’. That is, eleutheria ... More


The Transition of Babylonia from the Neo-Babylonian Empire to Achaemenid Rule

Michael Jursa

in Regime Change in the Ancient Near East and Egypt: From Sargon of Agade to Saddam Hussein

Published in print:
2007
Published Online:
January 2012
ISBN:
9780197263907
eISBN:
9780191734687
Item type:
chapter
Publisher:
British Academy
DOI:
10.5871/bacad/9780197263907.003.0005
Subject:
Classical Studies, Asian and Middle Eastern History: BCE to 500CE

This chapter examines the aftermath of the Persian conquest of Babylonia in the sixth century BCE. It explores the relationship of the Iranian rulers and the indigenous Babylonian urban upper class ... More


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