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Foundations: Cause Marketing, Breast Cancer, and Framing in America

Patricia Strach

in Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

Published in print:
2016
Published Online:
September 2016
ISBN:
9780190606848
eISBN:
9780190606886
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190606848.003.0002
Subject:
Political Science, American Politics

Chapter 2 delves into the literature and methodology of this book. It is organized around four key questions: What is cause marketing? Why is breast cancer a good case for examining it? What can an ... More


A Busy and Fractured Mind of the South

John F. Kvach

in De Bow's Review: The Antebellum Vision of a New South

Published in print:
2013
Published Online:
May 2014
ISBN:
9780813144207
eISBN:
9780813144481
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813144207.003.0004
Subject:
History, American History: 19th Century

De Bow’s fervent support of southern economic development became the foundation for a growing southern nationalist movement. This chapter focuses on his changing feelings about American nationalism ... More


Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

Patricia Strach

Published in print:
2016
Published Online:
September 2016
ISBN:
9780190606848
eISBN:
9780190606886
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190606848.001.0001
Subject:
Political Science, American Politics

Faced with a stigmatized disease shrouded in silence, in the 1980s and 1990s breast cancer activists with business backgrounds partnered with corporations to sponsor runs and cause-marketing ... More


Defining Issues: Breast Cancer and the Creation of Consensus Politics

Patricia Strach

in Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

Published in print:
2016
Published Online:
September 2016
ISBN:
9780190606848
eISBN:
9780190606886
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190606848.003.0006
Subject:
Political Science, American Politics

Building on secondary studies of breast cancer and supplementing them with archival research and interviews, Chapter 6 examines the long-term effects of cause marketing. It shows how cause marketing ... More


The Guitar in America: Victorian Era to Jazz Age

Jeffrey J. Noonan

Published in print:
2007
Published Online:
March 2014
ISBN:
9781934110188
eISBN:
9781604733020
Item type:
book
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781934110188.001.0001
Subject:
Music, History, American

This book offers a history of the guitar from America’s late Victorian period to the Jazz Age. The narrative traces America’s BMG (banjo, mandolin, and guitar) community, a late nineteenth-century ... More


Introduction

Patricia Strach

in Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

Published in print:
2016
Published Online:
September 2016
ISBN:
9780190606848
eISBN:
9780190606886
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190606848.003.0001
Subject:
Political Science, American Politics

Although today more Americans readily identify the pink ribbon as the symbol of breast cancer than recognize the name of the US vice president, up until the late 1980s breast cancer was a disease ... More


Hiding Politics in Plain Sight

Patricia Strach

in Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

Published in print:
2016
Published Online:
September 2016
ISBN:
9780190606848
eISBN:
9780190606886
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190606848.003.0007
Subject:
Political Science, American Politics

Chapter 7 returns to the themes central to this book and evaluates how corporate-marketing strategies, described by the business literature as responsible and ethical, can have dramatic implications ... More


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