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Knowledge in an Uncertain World

Jeremy Fantl and Matthew McGrath

Published in print:
2009
Published Online:
May 2010
ISBN:
9780199550623
eISBN:
9780191722684
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550623.001.0001
Subject:
Philosophy, Philosophy of Mind, Philosophy of Language

This book is an exploration of the relation between knowledge, reasons, and justification. According to the primary argument of the book, you can rely on what you know in action and belief, because ... More


Determining the Advertising Budget

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0013
Subject:
Business and Management, Marketing

This chapter shows how the firm should coordinate its advertising decisions with the other elements of the marketing mix such as price and promotion, especially when demand is uncertain. It shows how ... More


Caveats

Penelope Maddy

in Second Philosophy: A Naturalistic Method

Published in print:
2007
Published Online:
January 2009
ISBN:
9780199273669
eISBN:
9780191706264
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199273669.003.0022
Subject:
Philosophy, Logic/Philosophy of Mathematics

This chapter summarizes the many empirical theories and methods involved in this second-philosophical account of logical truth: the KF-structuring of (much of) the world, the experimental paradigms ... More


Are You Alone Wise?: The Search for Certainty in the Early Modern Era

Susan Schreiner

Published in print:
2010
Published Online:
September 2011
ISBN:
9780195313420
eISBN:
9780199897292
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195313420.001.0001
Subject:
Religion, Religion and Society, Theology

In present-day America, the topic of certitude is much debated. On one side, commentators like Charles Krauthammer urge us to achieve “moral clarity”. On the other, those like George Will contend ... More


Measuring Advertising Productivity

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0014
Subject:
Business and Management, Marketing

This chapter begins by evaluating methods for determining how productive the firm's aggregate advertising spending is in both the short and long runs. Following this, it analyzes methods for ... More


How Should the Firm Compensate Its Sales Force? The Basic Model

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0016
Subject:
Business and Management, Marketing

This chapter shows how the firm should design sales force compensation plans to maximize its performance. It distinguishes whether or not the firm can observe the salesperson's effort. It shows how ... More


Choosing Marketing Policy in the Short Run

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0001
Subject:
Business and Management, Marketing

This chapter introduces key financial tools necessary for understanding Fusion for Profit. This chapter shows how different ownership structures (i.e., whether the firm is publicly or privately held) ... More


The Difficulty about Proof beyond Reasonable Doubt

L. Jonathan Cohen

in The Probable and The Provable

Published in print:
1977
Published Online:
October 2011
ISBN:
9780198244127
eISBN:
9780191680748
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198244127.003.0009
Subject:
Philosophy, Metaphysics/Epistemology, Philosophy of Science

This chapter presents an elaboration on the difficulty about proof beyond reasonable doubt. It is more inclined to hold that a particular conclusion falls short of certainty because there is a ... More


Ignorance: A Case for Scepticism

Peter Unger

Published in print:
1978
Published Online:
November 2003
ISBN:
9780198244172
eISBN:
9780191711473
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/0198244177.001.0001
Subject:
Philosophy, Metaphysics/Epistemology

Argues for the thesis of universal ignorance, i.e., for the claim that nobody can ever know anything. To this effect, puts forward versions of the classical Cartesian argument for skepticism as well ... More


 The Endless Quest and Perfect Knowledge: Searching and Certainty

Terryl C. Givens

in People of Paradox: A History of Mormon Culture

Published in print:
2007
Published Online:
September 2007
ISBN:
9780195167115
eISBN:
9780199785599
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195167115.003.0003
Subject:
Religion, Religion and Society

Joseph built the church on the foundation of dialogic revelation, physical artifacts, testable historical claims, and the promise of spiritual certainty. Truth claims are absolute and categorical. At ... More


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