Jeremy Fantl and Matthew McGrath
- Published in print:
- 2009
- Published Online:
- May 2010
- ISBN:
- 9780199550623
- eISBN:
- 9780191722684
- Item type:
- book
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199550623.001.0001
- Subject:
- Philosophy, Philosophy of Mind, Philosophy of Language
This book is an exploration of the relation between knowledge, reasons, and justification. According to the primary argument of the book, you can rely on what you know in action and belief, because ...
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This book is an exploration of the relation between knowledge, reasons, and justification. According to the primary argument of the book, you can rely on what you know in action and belief, because what you know can be a reason you have and you can rely on the reasons you have. If knowledge doesn't allow for a chance of error — if it requires certainty — then this result is unsurprising. But if knowledge does allow for a chance of error — as seems required if we know much of anything at all — this result entails the denial of a received position in epistemology. Because any chance of error, if the stakes are high enough, can make a difference to what can be relied on, two subjects with the same evidence and generally the same strength of epistemic position for a proposition can differ with respect to whether they are in a position to know. This phenomenon has come to be known as ‘pragmatic encroachment’. All of the points above, it is argued, apply equally well to justification for believing. The results, then, have ramifications for and are borne on by debates about epistemological externalism and contextualism, the value and importance of knowledge, Wittgensteinian hinge propositions, Bayesianism, and the nature of belief.Less
This book is an exploration of the relation between knowledge, reasons, and justification. According to the primary argument of the book, you can rely on what you know in action and belief, because what you know can be a reason you have and you can rely on the reasons you have. If knowledge doesn't allow for a chance of error — if it requires certainty — then this result is unsurprising. But if knowledge does allow for a chance of error — as seems required if we know much of anything at all — this result entails the denial of a received position in epistemology. Because any chance of error, if the stakes are high enough, can make a difference to what can be relied on, two subjects with the same evidence and generally the same strength of epistemic position for a proposition can differ with respect to whether they are in a position to know. This phenomenon has come to be known as ‘pragmatic encroachment’. All of the points above, it is argued, apply equally well to justification for believing. The results, then, have ramifications for and are borne on by debates about epistemological externalism and contextualism, the value and importance of knowledge, Wittgensteinian hinge propositions, Bayesianism, and the nature of belief.
Sharan Jagpal
- Published in print:
- 2008
- Published Online:
- September 2008
- ISBN:
- 9780195371055
- eISBN:
- 9780199870745
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780195371055.003.0013
- Subject:
- Business and Management, Marketing
This chapter shows how the firm should coordinate its advertising decisions with the other elements of the marketing mix such as price and promotion, especially when demand is uncertain. It shows how ...
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This chapter shows how the firm should coordinate its advertising decisions with the other elements of the marketing mix such as price and promotion, especially when demand is uncertain. It shows how the firm should vary its advertising spending over the product life cycle and the business cycle. In particular, it shows how marketing-finance fusion allows the firm to maximize its long-run performance under uncertainty.Less
This chapter shows how the firm should coordinate its advertising decisions with the other elements of the marketing mix such as price and promotion, especially when demand is uncertain. It shows how the firm should vary its advertising spending over the product life cycle and the business cycle. In particular, it shows how marketing-finance fusion allows the firm to maximize its long-run performance under uncertainty.
Penelope Maddy
- Published in print:
- 2007
- Published Online:
- January 2009
- ISBN:
- 9780199273669
- eISBN:
- 9780191706264
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199273669.003.0022
- Subject:
- Philosophy, Logic/Philosophy of Mathematics
This chapter summarizes the many empirical theories and methods involved in this second-philosophical account of logical truth: the KF-structuring of (much of) the world, the experimental paradigms ...
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This chapter summarizes the many empirical theories and methods involved in this second-philosophical account of logical truth: the KF-structuring of (much of) the world, the experimental paradigms underlying the research on infant and animal cognition, the treatment of mental representation, etc. All science is fallible, and any of these components might fail. This would be disheartening to a philosopher in search of certainty, but it is only to be expected by the Second Philosopher, who doesn't undertake to philosophize from a point of view more secure than that of science.Less
This chapter summarizes the many empirical theories and methods involved in this second-philosophical account of logical truth: the KF-structuring of (much of) the world, the experimental paradigms underlying the research on infant and animal cognition, the treatment of mental representation, etc. All science is fallible, and any of these components might fail. This would be disheartening to a philosopher in search of certainty, but it is only to be expected by the Second Philosopher, who doesn't undertake to philosophize from a point of view more secure than that of science.
Susan Schreiner
- Published in print:
- 2010
- Published Online:
- September 2011
- ISBN:
- 9780195313420
- eISBN:
- 9780199897292
- Item type:
- book
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780195313420.001.0001
- Subject:
- Religion, Religion and Society, Theology
In present-day America, the topic of certitude is much debated. On one side, commentators like Charles Krauthammer urge us to achieve “moral clarity”. On the other, those like George Will contend ...
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In present-day America, the topic of certitude is much debated. On one side, commentators like Charles Krauthammer urge us to achieve “moral clarity”. On the other, those like George Will contend that the greatest present threat to civilization is an excess of certitude. This book points out that Europe in the 16th century was preoccupied with similar concerns. Both the desire for certainty, especially religious certainty, and warnings against certainty permeated this earlier era. The book analyzes the pervading questions about certitude and doubt in the terms and contexts of a wide variety of thinkers during this time of competing truths. The Protestant Reformation was the wellspring of this debate, which expressed itself in terms of questions about salvation, authority, the rise of skepticism, the outbreak of religious violence, the discernment of spirits, and the ambiguous relationship between appearance and reality. Repeatedly, the book says, we find the recurring fear of deception. It examines the history of theological polemics and debates as well as other genres to shed light on the progress of this controversy. Among the texts the book draws on are Montaigne's Essays, the mystical writings of Teresa of Avila, the diary, letters, and treatises of St. Ignatius, and the dramas of Shakespeare. The result is not a book about theology, but rather a book about the way in which the concern with certitude determined the theology, polemics, and literature of the age.Less
In present-day America, the topic of certitude is much debated. On one side, commentators like Charles Krauthammer urge us to achieve “moral clarity”. On the other, those like George Will contend that the greatest present threat to civilization is an excess of certitude. This book points out that Europe in the 16th century was preoccupied with similar concerns. Both the desire for certainty, especially religious certainty, and warnings against certainty permeated this earlier era. The book analyzes the pervading questions about certitude and doubt in the terms and contexts of a wide variety of thinkers during this time of competing truths. The Protestant Reformation was the wellspring of this debate, which expressed itself in terms of questions about salvation, authority, the rise of skepticism, the outbreak of religious violence, the discernment of spirits, and the ambiguous relationship between appearance and reality. Repeatedly, the book says, we find the recurring fear of deception. It examines the history of theological polemics and debates as well as other genres to shed light on the progress of this controversy. Among the texts the book draws on are Montaigne's Essays, the mystical writings of Teresa of Avila, the diary, letters, and treatises of St. Ignatius, and the dramas of Shakespeare. The result is not a book about theology, but rather a book about the way in which the concern with certitude determined the theology, polemics, and literature of the age.
Sharan Jagpal
- Published in print:
- 2008
- Published Online:
- September 2008
- ISBN:
- 9780195371055
- eISBN:
- 9780199870745
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780195371055.003.0014
- Subject:
- Business and Management, Marketing
This chapter begins by evaluating methods for determining how productive the firm's aggregate advertising spending is in both the short and long runs. Following this, it analyzes methods for ...
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This chapter begins by evaluating methods for determining how productive the firm's aggregate advertising spending is in both the short and long runs. Following this, it analyzes methods for determining the productivities of different media when the firm uses multiple media (including digital advertising); in particular, it focuses on the effects of measurement error. It shows how marketing-finance fusion allows privately and publicly held firms to allocate their advertising budgets between upfront and scatter advertising, based on their respective risk attitudes. Finally, it analyzes how recent changes in Internet marketing (e.g., the growth of electronic exchanges and the emergence of conquest advertising) are likely to affect the structure of the advertising industry.Less
This chapter begins by evaluating methods for determining how productive the firm's aggregate advertising spending is in both the short and long runs. Following this, it analyzes methods for determining the productivities of different media when the firm uses multiple media (including digital advertising); in particular, it focuses on the effects of measurement error. It shows how marketing-finance fusion allows privately and publicly held firms to allocate their advertising budgets between upfront and scatter advertising, based on their respective risk attitudes. Finally, it analyzes how recent changes in Internet marketing (e.g., the growth of electronic exchanges and the emergence of conquest advertising) are likely to affect the structure of the advertising industry.
Sharan Jagpal
- Published in print:
- 2008
- Published Online:
- September 2008
- ISBN:
- 9780195371055
- eISBN:
- 9780199870745
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780195371055.003.0016
- Subject:
- Business and Management, Marketing
This chapter shows how the firm should design sales force compensation plans to maximize its performance. It distinguishes whether or not the firm can observe the salesperson's effort. It shows how ...
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This chapter shows how the firm should design sales force compensation plans to maximize its performance. It distinguishes whether or not the firm can observe the salesperson's effort. It shows how marketing-finance fusion allows the firm to design compensation plans based on such factors as the firm's cost structure, cost and demand uncertainty, consumer satisfaction, the firm's cost of capital, and whether or not the firm delegates price-setting or sales call policy to the salesperson. It shows how the sales force compensation plan should allow for multiperiod effects and the impact of Internet advertising. In particular, it distinguishes different scenarios (e.g., whether Internet advertising and conventional advertising are substitutes or complements).Less
This chapter shows how the firm should design sales force compensation plans to maximize its performance. It distinguishes whether or not the firm can observe the salesperson's effort. It shows how marketing-finance fusion allows the firm to design compensation plans based on such factors as the firm's cost structure, cost and demand uncertainty, consumer satisfaction, the firm's cost of capital, and whether or not the firm delegates price-setting or sales call policy to the salesperson. It shows how the sales force compensation plan should allow for multiperiod effects and the impact of Internet advertising. In particular, it distinguishes different scenarios (e.g., whether Internet advertising and conventional advertising are substitutes or complements).
Sharan Jagpal
- Published in print:
- 2008
- Published Online:
- September 2008
- ISBN:
- 9780195371055
- eISBN:
- 9780199870745
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780195371055.003.0001
- Subject:
- Business and Management, Marketing
This chapter introduces key financial tools necessary for understanding Fusion for Profit. This chapter shows how different ownership structures (i.e., whether the firm is publicly or privately held) ...
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This chapter introduces key financial tools necessary for understanding Fusion for Profit. This chapter shows how different ownership structures (i.e., whether the firm is publicly or privately held) affect the firm's tradeoff between risk and return. It also distinguishes the cases where the firm sells multiple products or has multiple divisions; in particular, it shows how privately and publicly held firms should coordinate their marketing and financial decisions under uncertainty.Less
This chapter introduces key financial tools necessary for understanding Fusion for Profit. This chapter shows how different ownership structures (i.e., whether the firm is publicly or privately held) affect the firm's tradeoff between risk and return. It also distinguishes the cases where the firm sells multiple products or has multiple divisions; in particular, it shows how privately and publicly held firms should coordinate their marketing and financial decisions under uncertainty.
L. Jonathan Cohen
- Published in print:
- 1977
- Published Online:
- October 2011
- ISBN:
- 9780198244127
- eISBN:
- 9780191680748
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780198244127.003.0009
- Subject:
- Philosophy, Metaphysics/Epistemology, Philosophy of Science
This chapter presents an elaboration on the difficulty about proof beyond reasonable doubt. It is more inclined to hold that a particular conclusion falls short of certainty because there is a ...
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This chapter presents an elaboration on the difficulty about proof beyond reasonable doubt. It is more inclined to hold that a particular conclusion falls short of certainty because there is a particular, specifiable reason for doubting it, than to hold that it is reasonable to doubt the conclusion because it falls short of certainty. Hence a scale of mathematical probability is used for assessing proof beyond reasonable doubt. What is needed instead is a list of all the points that have to be established in relation to each element in the crime. Not that a high statistical probability is necessarily useless; but it must enter into a proof as a fact from which to argue rather than as a measure of the extent to which a conclusion has been established, and its relevance must also be separately established.Less
This chapter presents an elaboration on the difficulty about proof beyond reasonable doubt. It is more inclined to hold that a particular conclusion falls short of certainty because there is a particular, specifiable reason for doubting it, than to hold that it is reasonable to doubt the conclusion because it falls short of certainty. Hence a scale of mathematical probability is used for assessing proof beyond reasonable doubt. What is needed instead is a list of all the points that have to be established in relation to each element in the crime. Not that a high statistical probability is necessarily useless; but it must enter into a proof as a fact from which to argue rather than as a measure of the extent to which a conclusion has been established, and its relevance must also be separately established.
Peter Unger
- Published in print:
- 1978
- Published Online:
- November 2003
- ISBN:
- 9780198244172
- eISBN:
- 9780191711473
- Item type:
- book
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/0198244177.001.0001
- Subject:
- Philosophy, Metaphysics/Epistemology
Argues for the thesis of universal ignorance, i.e., for the claim that nobody can ever know anything. To this effect, puts forward versions of the classical Cartesian argument for skepticism as well ...
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Argues for the thesis of universal ignorance, i.e., for the claim that nobody can ever know anything. To this effect, puts forward versions of the classical Cartesian argument for skepticism as well as novel arguments involving normative premises and the concept of certainty. Universal ignorance gives rise to further skeptical results: in order to be justified or reasonable in believing something, the subject must know something to be so. Likewise, many attitudes (e.g., being happy about or regretting something) and “illocutionary acts” (e.g., commanding, apologizing) require that the subject knows something. Since nobody can ever know anything, it follows that nobody can ever be justified or reasonable in believing anything, that nobody can ever be happy about or regret anything, and that nobody can ever command or apologize for anything. Finally, the book argues that not only is knowledge impossible, but so is truth. The remedy it suggests is a radical change in our language.Less
Argues for the thesis of universal ignorance, i.e., for the claim that nobody can ever know anything. To this effect, puts forward versions of the classical Cartesian argument for skepticism as well as novel arguments involving normative premises and the concept of certainty. Universal ignorance gives rise to further skeptical results: in order to be justified or reasonable in believing something, the subject must know something to be so. Likewise, many attitudes (e.g., being happy about or regretting something) and “illocutionary acts” (e.g., commanding, apologizing) require that the subject knows something. Since nobody can ever know anything, it follows that nobody can ever be justified or reasonable in believing anything, that nobody can ever be happy about or regret anything, and that nobody can ever command or apologize for anything. Finally, the book argues that not only is knowledge impossible, but so is truth. The remedy it suggests is a radical change in our language.
Terryl C. Givens
- Published in print:
- 2007
- Published Online:
- September 2007
- ISBN:
- 9780195167115
- eISBN:
- 9780199785599
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780195167115.003.0003
- Subject:
- Religion, Religion and Society
Joseph built the church on the foundation of dialogic revelation, physical artifacts, testable historical claims, and the promise of spiritual certainty. Truth claims are absolute and categorical. At ...
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Joseph built the church on the foundation of dialogic revelation, physical artifacts, testable historical claims, and the promise of spiritual certainty. Truth claims are absolute and categorical. At the same time, Mormonism conceives of salvation as a process rather than event, tied to learning, knowledge acquisition, and growth in intelligence. Eternal progress and continuing revelation are key doctrines.Less
Joseph built the church on the foundation of dialogic revelation, physical artifacts, testable historical claims, and the promise of spiritual certainty. Truth claims are absolute and categorical. At the same time, Mormonism conceives of salvation as a process rather than event, tied to learning, knowledge acquisition, and growth in intelligence. Eternal progress and continuing revelation are key doctrines.
