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“And Now, a Word from Our Sponsor”: Attracting Advertisers, Building Brands, Leveraging (Free) Labor

Brooke Erin Duffy

in (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work

Published in print:
2017
Published Online:
January 2018
ISBN:
9780300218176
eISBN:
9780300227666
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300218176.003.0005
Subject:
Society and Culture, Media Studies

This chapter argues that social media economies are unfolding in ways that are highly uneven, favoring particular subjectivities of race, class, and body aesthetics. In particular, the chapter ... More


The Persuasion Industries: The Making of Modern Britain

Steven McKevitt

Published in print:
2018
Published Online:
December 2018
ISBN:
9780198821700
eISBN:
9780191860911
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198821700.001.0001
Subject:
Business and Management, Marketing

This book presents a history of the UK’s persuasion industries (marketing, advertising, public relations, and branding) between 1969 and 1997. It examines developments in practice, methodology, and ... More


Conclusion: Cool Britannia and the Emotional Consumer

Steven McKevitt

in The Persuasion Industries: The Making of Modern Britain

Published in print:
2018
Published Online:
December 2018
ISBN:
9780198821700
eISBN:
9780191860911
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198821700.003.0009
Subject:
Business and Management, Marketing

The Conclusion draws together the main findings of the study. Britain in 1997 was a far more emotional and expressive society. This is highlighted by two events: the public response to the death of ... More


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