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Making It: Building a Socialist Brand of Market Culture

Patrick Hyder Patterson

in Bought and Sold: Living and Losing the Good Life in Socialist Yugoslavia

Published in print:
2011
Published Online:
August 2016
ISBN:
9780801450044
eISBN:
9780801463631
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801450044.003.0002
Subject:
History, European Modern History

This chapter examines the primary factors that shaped market culture in Yugoslavia, with particular emphasis on the role played by specialists in advertising, retailing, and marketing, and by media ... More


Dramatizing a Bar of Soap: The Advertising Industry before Broadcasting

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0001
Subject:
Film, Television and Radio, Television

This chapter traces the development of the modern advertising industry. The advertising industry structured itself—forming agencies and a system of compensation by commission—to mediate among print ... More


Introduction

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0012
Subject:
Film, Television and Radio, Television

This introductory chapter provides a brief overview of the role of the advertising industry in the “golden age” of radio. The majority of nationally broadcast sponsored programs on network radio ... More


Advertising Navigates the Defense Economy

Inger L. Stole

in Advertising at War: Business, Consumers, and Government in the 1940s

Published in print:
2012
Published Online:
April 2017
ISBN:
9780252037122
eISBN:
9780252094231
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252037122.003.0003
Subject:
Society and Culture, Media Studies

This chapter analyzes industry strategies for “educating the public” to a view of advertising as socially and economically useful. More specifically, it shows the use of institutional advertising for ... More


Advertising, Washington, and the Renamed War Advertising Council

Inger L. Stole

in Advertising at War: Business, Consumers, and Government in the 1940s

Published in print:
2012
Published Online:
April 2017
ISBN:
9780252037122
eISBN:
9780252094231
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252037122.003.0006
Subject:
Society and Culture, Media Studies

This chapter considers the debate over payment for the government’s home front promotions, which pitted the media’s desire for increased advertising revenues against concerns about government ... More


The 1930s’ Turn to the Hard Sell: Blackett-Sample-Hummert’s Soap Opera Factory

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0005
Subject:
Film, Television and Radio, Television

This chapter examines how the economic crisis of the Great Depression stimulated advertisers' interest in “hard sell” advertising. The massive contraction in production and consumption in the 1930s ... More


A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Cynthia B. Meyers

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
book
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.001.0001
Subject:
Film, Television and Radio, Television

In this book the author repositions the advertising industry as a central agent in the development of broadcasting in the USA and challenges conventional views about the role of advertising in ... More


The Initial Year of the Advertising Council

Inger L. Stole

in Advertising at War: Business, Consumers, and Government in the 1940s

Published in print:
2012
Published Online:
April 2017
ISBN:
9780252037122
eISBN:
9780252094231
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252037122.003.0004
Subject:
Society and Culture, Media Studies

This chapter looks at the strategizing and planning efforts that went into the Advertising Council. It outlines the Council’s organizational setup and its working relationship with the government’s ... More


Advertising and Commercial Radio during World War II, 1942–45

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0009
Subject:
Film, Television and Radio, Television

This chapter studies how the advertising and commercial radio industries responded to World War II and participated in the war economy. World War II provided the advertising and commercial radio ... More


The Fourth Dimension of Advertising: The Development of Commercial Broadcasting in the 1920s

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0002
Subject:
Film, Television and Radio, Television

This chapter focuses on the origins of commercial broadcasting. Commercial broadcasting originated from a number of political decisions and economic incentives that developed throughout the 1920s. ... More


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