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The Art and Science of Marketing: Marketing for Marketing Managers

Grahame Dowling

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.001.0001
Subject:
Business and Management, Marketing

If an organization has customers, it needs to understand marketing. To achieve the best results from marketing requires a subtle blend of art and science. It can also benefit from recommendations for ... More


The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s

Ellen Gruber Garvey

Published in print:
1996
Published Online:
October 2011
ISBN:
9780195108224
eISBN:
9780199855070
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195108224.001.0001
Subject:
Literature, American, 19th Century Literature

This book explores a reader's interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. The book argues that participation in ... More


“The Damndest Railroading You Ever Heard Of”: Marketing the Produce of Western Farms

Richard J. Orsi

in Sunset Limited: The Southern Pacific Railroad and the Development of the American West, 1850-1930

Published in print:
2005
Published Online:
March 2012
ISBN:
9780520200197
eISBN:
9780520940864
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520200197.003.0012
Subject:
History, American History: 20th Century

This chapter examines the marketing activities of the Southern Pacific Company. The first section pinpoints the marketing problems that affected the Southern Pacific Company. The second section of ... More


Dramatizing a Bar of Soap: The Advertising Industry before Broadcasting

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0001
Subject:
Film, Television and Radio, Television

This chapter traces the development of the modern advertising industry. The advertising industry structured itself—forming agencies and a system of compensation by commission—to mediate among print ... More


Music and Advertising in Early Radio

Timothy D. Taylor

in The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture

Published in print:
2012
Published Online:
September 2013
ISBN:
9780226791159
eISBN:
9780226791142
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226791142.003.0018
Subject:
Music, Popular

This chapter examines radio advertising and how the radio became conceptualized as an advertising medium. It begins by examining the history of radio broadcasting. It then discusses the following: ... More


The Classes and the Masses in the 1920s and 1930s

Timothy D. Taylor

in The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture

Published in print:
2012
Published Online:
September 2013
ISBN:
9780226791159
eISBN:
9780226791142
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226791142.003.0042
Subject:
Music, Popular

This chapter explores the strategies employed by advertisers and advertising agencies in investigating their audience and determining who was listening to their programs, and what kind of musical ... More


Southerners and the Decisions for War, 1965–1966

Joseph A. Fry

in The American South and the Vietnam War: Belligerence, Protest, and Agony in Dixie

Published in print:
2015
Published Online:
January 2016
ISBN:
9780813161044
eISBN:
9780813165486
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813161044.003.0003
Subject:
History, Political History

During 1965 and 1966, President Johnson made the decision for major US aerial and ground combat in Vietnam. Russell and Fulbright facilitated LBJ’s determination to minimize congressional and public ... More


Sold American: Consumption and Citizenship, 1890-1945

Charles F. McGovern

Published in print:
2006
Published Online:
September 2014
ISBN:
9780807830338
eISBN:
9781469606040
Item type:
book
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807876640_mcgovern
Subject:
History, Cultural History

At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. This book ... More


Introduction Inventing Consumers: Citizenship and Culture

Charles F. McGovern

in Sold American: Consumption and Citizenship, 1890-1945

Published in print:
2006
Published Online:
September 2014
ISBN:
9780807830338
eISBN:
9781469606040
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807876640_mcgovern.4
Subject:
History, Cultural History

Between the late nineteenth century and the Depression, spending was an important ritual of national identity. Arguing that spending is a form of citizenship, this book traces the origins of the now ... More


The Nationalization of Consumers: The Political Language of American Advertising, 1890–1930

Charles F. McGovern

in Sold American: Consumption and Citizenship, 1890-1945

Published in print:
2006
Published Online:
September 2014
ISBN:
9780807830338
eISBN:
9781469606040
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807876640_mcgovern.6
Subject:
History, Cultural History

This chapter examines the political language of national advertising. It argues that advertisers drew on political metaphors and language to designate consumers, products, and consumption as ... More


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