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Gurus and Oracles: The Marketing of Information

Miklos Sarvary

Published in print:
2011
Published Online:
August 2013
ISBN:
9780262016940
eISBN:
9780262301176
Item type:
book
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262016940.001.0001
Subject:
Business and Management, Knowledge Management

We live in an “Information Age” of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that ... More


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