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The Interface: IBM and the Transformation of Corporate Design, 1945-1976

John Harwood

Published in print:
2011
Published Online:
August 2015
ISBN:
9780816670390
eISBN:
9781452946825
Item type:
book
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816670390.001.0001
Subject:
Architecture, Architectural History

In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM’s corporate image, from stationery and curtains to ... More


Coda: An Alliance of Human and Machine

John E. Kelly and Steve Hamm

in Smart Machines: IBM's Watson and the Era of Cognitive Computing

Published in print:
2013
Published Online:
November 2015
ISBN:
9780231168564
eISBN:
9780231537278
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231168564.003.0008
Subject:
Business and Management, Information Technology

This coda suggests that machine cognition and human cognition are complementary. The opportunity presented by cognitive systems is not to replicate human cognition, but to use computers to help ... More


Introduction The Interface

John Harwood

in The Interface: IBM and the Transformation of Corporate Design, 1945-1976

Published in print:
2011
Published Online:
August 2015
ISBN:
9780816670390
eISBN:
9781452946825
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816670390.003.0001
Subject:
Architecture, Architectural History

This introductory chapter presents a historical account of the evolution of IBM’s design program, beginning with President Thomas Watson Jr.’s hiring of industrial designer Eliot Noyes and tasking ... More


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