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Branding potential of online social media

Barrie Gunter

in Kids and Branding In A Digital World

Published in print:
2015
Published Online:
May 2016
ISBN:
9780719097874
eISBN:
9781526104359
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719097874.003.0006
Subject:
Society and Culture, Media Studies

The 21st century has witnessed the rapid rise of online social media. At the forefront of these developments have been popular sites such as Facebook and Twitter. Young adults and then children ... More


Social Media Education in News Organizations: Experimentation at the BBC

Valerie Belair-Gagnon

in Education and Social Media: Toward a Digital Future

Published in print:
2016
Published Online:
January 2017
ISBN:
9780262034470
eISBN:
9780262334853
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034470.003.0006
Subject:
Society and Culture, Media Studies

Social media prompt a set of questions for news organizations. These questions concern the nature, processes, and consequences of journalism, and focus on changes in the structure, practices, ... More


Social Media and Teacher Education: The Case of Startalk

Jiahang Li

in Education and Social Media: Toward a Digital Future

Published in print:
2016
Published Online:
January 2017
ISBN:
9780262034470
eISBN:
9780262334853
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034470.003.0015
Subject:
Society and Culture, Media Studies

This chapter discusses the relationship between social media and teacher education. By synthesizing empirical research, this chapter identifies several affordances that social media offers for ... More


Social media for students in practice

Joanne Westwood

in Practice placement in social work: Innovative approaches for effective teaching and learning

Published in print:
2016
Published Online:
September 2016
ISBN:
9781447318606
eISBN:
9781447318620
Item type:
chapter
Publisher:
Policy Press
DOI:
10.1332/policypress/9781447318606.003.0008
Subject:
Sociology, Gerontology and Ageing

This chapter examines social media in social work practice to explore how organisations and practitioners can ensure it is used safely. In practice the barriers to engagement with social media, ... More


Children and digital branding

Barrie Gunter

in Kids and Branding In A Digital World

Published in print:
2015
Published Online:
May 2016
ISBN:
9780719097874
eISBN:
9781526104359
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719097874.003.0005
Subject:
Society and Culture, Media Studies

The emergence of digital communications media has transformed the marketing landscape for all consumers. Marketers have embraced many new platforms for the promotion of their brands during the 21st ... More


Detecting Disruption

Yossi Sheffi

in The Power of Resilience: How the Best Companies Manage the Unexpected

Published in print:
2015
Published Online:
May 2016
ISBN:
9780262029797
eISBN:
9780262330626
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262029797.003.0008
Subject:
Economics and Finance, Financial Economics

Companies’ increasing awareness of supply chain risks, coupled with the growing use of technology, has led to a greater emphasis on detection, which is the subject of Chapter 8. The sooner a company ... More


Social Media and Real-Time Reactions

Alan Schroeder

in Presidential Debates: Risky Business on the Campaign Trail

Published in print:
2016
Published Online:
January 2017
ISBN:
9780231170574
eISBN:
9780231541503
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231170574.003.0009
Subject:
Political Science, American Politics

How Twitter, Facebook, Tumblr, live-blogging, and live focus groups, are transforming the way debates are viewed and perceived.


China: Embracing IT in Changing Times

James W. Cortada

in The Digital Flood: The Diffusion of Information Technology Across the U.S., Europe, and Asia

Published in print:
2012
Published Online:
January 2013
ISBN:
9780199921553
eISBN:
9780199980406
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199921553.003.0009
Subject:
Economics and Finance, Development, Growth, and Environmental

China is one of the latest adopters of computers and has become a major force in the manufacture and distribution of consumer electronics around the world. It is today the largest user of the ... More


Social media and political participation: BBC World Service and the Arabic Spring

Marie Gillespie, Nesrine Abdel Sattar, and Mina Lami

in Political (dis)engagement: The changing nature of the 'political'

Published in print:
2015
Published Online:
January 2016
ISBN:
9781447317012
eISBN:
9781447317036
Item type:
chapter
Publisher:
Policy Press
DOI:
10.1332/policypress/9781447317012.003.0004
Subject:
Political Science, Public Policy

The chapter is based on the integration of social media in an interactive TV political debate programme broadcast daily by the BBC Arabic Service called Nuqtat Hewar (NH). Our argument is that the ... More


Conclusion: Making the New Status Quo: Social Media in Education

Ri Pierce-Grove

in Education and Social Media: Toward a Digital Future

Published in print:
2016
Published Online:
January 2017
ISBN:
9780262034470
eISBN:
9780262334853
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034470.003.0017
Subject:
Society and Culture, Media Studies

The conclusion brings together key themes from the chapters in the text and offers parting thoughts on the changing state of play with respect to social media in education.


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