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Branding potential of online social media

Barrie Gunter

in Kids and Branding In A Digital World

Published in print:
2015
Published Online:
May 2016
ISBN:
9780719097874
eISBN:
9781526104359
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719097874.003.0006
Subject:
Society and Culture, Media Studies

The 21st century has witnessed the rapid rise of online social media. At the forefront of these developments have been popular sites such as Facebook and Twitter. Young adults and then children ... More


The Origins of Social Media

Judy Malloy

in Social Media Archeology and Poetics

Published in print:
2016
Published Online:
May 2017
ISBN:
9780262034654
eISBN:
9780262336871
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034654.003.0001
Subject:
Society and Culture, Technology and Society

In the formative years of the Internet, researchers collaboratively connected computing systems with a goal of sharing research and computing resources. The model process with which they created the ... More


Social Media Education in News Organizations: Experimentation at the BBC

Valerie Belair-Gagnon

in Education and Social Media: Toward a Digital Future

Published in print:
2016
Published Online:
January 2017
ISBN:
9780262034470
eISBN:
9780262334853
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034470.003.0006
Subject:
Society and Culture, Media Studies

Social media prompt a set of questions for news organizations. These questions concern the nature, processes, and consequences of journalism, and focus on changes in the structure, practices, ... More


Social Media and Teacher Education: The Case of Startalk

Jiahang Li

in Education and Social Media: Toward a Digital Future

Published in print:
2016
Published Online:
January 2017
ISBN:
9780262034470
eISBN:
9780262334853
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034470.003.0015
Subject:
Society and Culture, Media Studies

This chapter discusses the relationship between social media and teacher education. By synthesizing empirical research, this chapter identifies several affordances that social media offers for ... More


Expanding on “What Is the Social in Social Media?”: A Conversation with Geert Lovink

Judy Malloy

in Social Media Archeology and Poetics

Published in print:
2016
Published Online:
May 2017
ISBN:
9780262034654
eISBN:
9780262336871
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034654.003.0028
Subject:
Society and Culture, Technology and Society

In 1995, Geert Lovink started <nettime> with Pit Schultz. It expanded into many lists and languages and in the process demonstrated that English language and American-centric platforms do not have to ... More


Epilogue: Slow Machines and Utopian Dreams

Judith Donath

in Social Media Archeology and Poetics

Published in print:
2016
Published Online:
May 2017
ISBN:
9780262034654
eISBN:
9780262336871
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034654.003.0029
Subject:
Society and Culture, Technology and Society

The early days of social media saw tremendous optimism about the transformations that connecting people via networked computers would bring. This chapter, the book’s epilogue, analyses the nostalgia ... More


Detecting Disruption

Yossi Sheffi

in The Power of Resilience: How the Best Companies Manage the Unexpected

Published in print:
2015
Published Online:
May 2016
ISBN:
9780262029797
eISBN:
9780262330626
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262029797.003.0008
Subject:
Economics and Finance, Financial Economics

Companies’ increasing awareness of supply chain risks, coupled with the growing use of technology, has led to a greater emphasis on detection, which is the subject of Chapter 8. The sooner a company ... More


China: Embracing IT in Changing Times

James W. Cortada

in The Digital Flood: The Diffusion of Information Technology Across the U.S., Europe, and Asia

Published in print:
2012
Published Online:
January 2013
ISBN:
9780199921553
eISBN:
9780199980406
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199921553.003.0009
Subject:
Economics and Finance, Development, Growth, and Environmental

China is one of the latest adopters of computers and has become a major force in the manufacture and distribution of consumer electronics around the world. It is today the largest user of the ... More


Social media for students in practice

Joanne Westwood

in Practice placement in social work: Innovative approaches for effective teaching and learning

Published in print:
2016
Published Online:
September 2016
ISBN:
9781447318606
eISBN:
9781447318620
Item type:
chapter
Publisher:
Policy Press
DOI:
10.1332/policypress/9781447318606.003.0008
Subject:
Sociology, Gerontology and Ageing

This chapter examines social media in social work practice to explore how organisations and practitioners can ensure it is used safely. In practice the barriers to engagement with social media, ... More


Children and digital branding

Barrie Gunter

in Kids and Branding In A Digital World

Published in print:
2015
Published Online:
May 2016
ISBN:
9780719097874
eISBN:
9781526104359
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719097874.003.0005
Subject:
Society and Culture, Media Studies

The emergence of digital communications media has transformed the marketing landscape for all consumers. Marketers have embraced many new platforms for the promotion of their brands during the 21st ... More


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