Jump to ContentJump to Main Navigation

You are looking at 1-2 of 2 items

  • Keywords: Martin Fierro x
Clear All Modify Search

View:

Literary Portrait of a Culture: Argentina

in Culture and Management in the Americas

Published in print:
2009
Published Online:
June 2013
ISBN:
9780804760140
eISBN:
9780804771146
Item type:
chapter
Publisher:
Stanford University Press
DOI:
10.11126/stanford/9780804760140.003.0014
Subject:
Business and Management, Strategy

Literature is a useful indicator of market demand. A widely accepted novel implies a collective bond between author and reader, as well as revealing of public demand. The romance genre, in ... More


Culture and Management in the Americas

Alfredo Behrens

Published in print:
2009
Published Online:
June 2013
ISBN:
9780804760140
eISBN:
9780804771146
Item type:
book
Publisher:
Stanford University Press
DOI:
10.11126/stanford/9780804760140.001.0001
Subject:
Business and Management, Strategy

Latin Americans are culturally different from North Americans in ways that so far have been inaccurately portrayed in the management literature. This book argues that these differences merit a ... More


View: