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To Turn It On And Have It Play: The MSNBC.com Video Player

Joshua A. Braun

in This Program Is Brought To You By...: Distributing Television News Online

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.003.0004
Subject:
Society and Culture, Media Studies

This chapter focuses on the construction of MSNBC.com's web video player, the primary means by which NBC's cable news and broadcast news programs were made available to users and audiences online. ... More


The Maddow Blog Is Born

Joshua A. Braun

in This Program Is Brought To You By...: Distributing Television News Online

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.003.0010
Subject:
Society and Culture, Media Studies

This chapter examines how the blog of The Rachel Maddow Show (TRMS) was born. Rachel Maddow reportedly disliked the appearance of the blogs generated by MSNBC's obsolete Community Server software. ... More


Epilogue

Joshua A. Braun

in This Program Is Brought To You By...: Distributing Television News Online

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.003.0015
Subject:
Society and Culture, Media Studies

This epilogue provides an update on MSNBC and NBC News's footprint in the distribution of online television news since their acquisition by Comcast, with particular emphasis on the restructuring of ... More


Clip & Share: Engineering for the Conversation Economy

Joshua A. Braun

in This Program Is Brought To You By...: Distributing Television News Online

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.003.0005
Subject:
Society and Culture, Media Studies

This chapter examines the “off-site” and mobile distribution of MSNBC video, including the development of functionality that allowed the video player to be embedded on users' personal websites and ... More


Breaking Apart the Monolith: Considering Contemporary Media Organizations

Joshua A. Braun

in This Program Is Brought To You By...: Distributing Television News Online

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.003.0006
Subject:
Society and Culture, Media Studies

This chapter focuses on conceptual tools used for considering large contemporary media organizations like MSNBC. It examines a nonmonolithic framework for elucidating how MSNBC's digital distribution ... More


Friends of Mine, Friends of Theirs: The Origins of Newsvine

Joshua A. Braun

in This Program Is Brought To You By...: Distributing Television News Online

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.003.0007
Subject:
Society and Culture, Media Studies

This chapter traces the origins of Newsvine.com is a news-themed social network founded in 2005 and acquired by MSNBC.com two years later. To understand what Newsvine was and what it did, the chapter ... More


This Program Is Brought To You By...: Distributing Television News Online

Joshua A Braun

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
book
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.001.0001
Subject:
Society and Culture, Media Studies

Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain ... More


Introduction

Joshua A. Braun

in This Program Is Brought To You By...: Distributing Television News Online

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.003.0001
Subject:
Society and Culture, Media Studies

This book explores how infrastructures and strategies for distributing online television news are developed and maintained. Focusing on MSNBC, a hybrid company built to link television and the ... More


Mapping Sociotechnical Systems That Deliver Media

Joshua A. Braun

in This Program Is Brought To You By...: Distributing Television News Online

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.003.0003
Subject:
Society and Culture, Media Studies

This chapter examines media distribution within the context of sociotechnical systems. It begins with a discussion of the concept of recalcitrance and its relation to heterogeneous engineering before ... More


If We’re Not Online, We Don’t Exist: The Rachel Maddow Show Builds a Web Presence

Joshua A. Braun

in This Program Is Brought To You By...: Distributing Television News Online

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.003.0009
Subject:
Society and Culture, Media Studies

This chapter examines the case of The Rachel Maddow Show (TRMS) and how it developed a new and different online strategy that ultimately became the model for other MSNBC television programs. TRMS is ... More


One Size Does Not Fit All: Heterogeneous Audiences and Proliferating Brands

Joshua A. Braun

in This Program Is Brought To You By...: Distributing Television News Online

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.003.0011
Subject:
Society and Culture, Media Studies

This chapter considers the notion of “conversation economy” as well as MSNBC.com's strategy of cultivating numerous brands to capture the attention and sharing activity of different niche audiences. ... More


Mass Reach with and without Mass Media

Joshua A. Braun

in This Program Is Brought To You By...: Distributing Television News Online

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.003.0013
Subject:
Society and Culture, Media Studies

This chapter examines Newsvine's new group commenting architecture that was designed to help make governable the behavior and (frequent lack of) norms exhibited by users. It first describes ... More


Conclusion

Joshua A. Braun

in This Program Is Brought To You By...: Distributing Television News Online

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.003.0014
Subject:
Society and Culture, Media Studies

This book has explored trends in the distribution of online television news and the underlying sociotechnical systems by looking at the case of MSNBC. It has described concepts and offered insights ... More


Demands for Gratification: Competing in the National News Economy

Joseph E. Uscinski

in The People's News: Media, Politics, and the Demands of Capitalism

Published in print:
2014
Published Online:
March 2016
ISBN:
9780814760338
eISBN:
9780814762868
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814760338.003.0003
Subject:
Political Science, American Politics

This chapter shows how both traditional news outlets and the newer cable outlets have attempted to follow audiences' points of view in constructing the news by analyzing demands for gratification. It ... More


The Cable News Wars: Another Approach to Popularizing Commercial News

Anthony M. Nadler

in Making the News Popular: Mobilizing U.S. News Audiences

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040146
eISBN:
9780252098345
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040146.003.0004
Subject:
Society and Culture, Media Studies

This chapter focuses on cable news. For more than a decade, CNN spread to cable systems across the United States with no major competitors. Yet what is commonly thought of as “cable news” today—as a ... More


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