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One Size Does Not Fit All: Heterogeneous Audiences and Proliferating Brands

Joshua A. Braun

in This Program Is Brought To You By...: Distributing Television News Online

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.003.0011
Subject:
Society and Culture, Media Studies

This chapter considers the notion of “conversation economy” as well as MSNBC.com's strategy of cultivating numerous brands to capture the attention and sharing activity of different niche audiences. ... More


introduction: Beyond the Mother Tongue?: Multilingual Practices and the Monolingual Paradigm

Yeasemin Yildiz

in Beyond the Mother Tongue: The Postmonolingual Condition

Published in print:
2011
Published Online:
May 2012
ISBN:
9780823241309
eISBN:
9780823241347
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823241309.003.0001
Subject:
Literature, European Literature

The introduction provides the historical and conceptual backdrop to the argument that monolingualism is a more recent phenomenon than multilingualism and elaborates on the notion of the ... More


One image rarely comes alone

Hentschel Klaus

in Visual Cultures in Science and Technology: A Comparative History

Published in print:
2014
Published Online:
March 2015
ISBN:
9780198717874
eISBN:
9780191787546
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198717874.003.0008
Subject:
Physics, History of Physics

This chapter describes how the historiography of visual studies has shown that reconstruction of research practice involving imaging techniques cannot focus on just one representational technique or ... More


Acting out: rebellion with a cause

Rachel Thomson

in Unfolding lives: Youth, gender and change

Published in print:
2009
Published Online:
March 2012
ISBN:
9781847420510
eISBN:
9781447304104
Item type:
chapter
Publisher:
Policy Press
DOI:
10.1332/policypress/9781847420510.003.0007
Subject:
Sociology, Marriage and the Family

This chapter tells the story of Karin, a Northern Irish Protestant girl raging against the prejudices of her community, and investing her time and creativity into youth cultural rebellion. It draws ... More


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