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Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Jon Krampner

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
book
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.001.0001
Subject:
History, Social History

This book is a popular history of peanut butter, the all-American comfort food that is found in the pantries of at least seventy-five percent of American kitchens. The book shows that, to a ... More


How Peter Pan Lost Its Groove

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0005
Subject:
History, Social History

This chapter examines how the Peter Pan brand of peanut butter lost its market dominance. Through the years, Peter Pan has generally recieved favorable reviews from consumer publications such as ... More


Jif: “But Is It Still Peanut Butter?”

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0008
Subject:
History, Social History

This chapter charts the history of the Jif brand of peanut butter. In 1946 William T. Young, who served stateside as an officer in the ordnance branch of the U.S. Army during World War II, started ... More


“Choosy Mothers Choose …”

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0009
Subject:
History, Social History

This chapter focuses on the marketing of the Jif brand of peanut butter under Procter & Gamble, highlighted by the “Choosy Mothers Choose Jif” campaign. When Jif hit the market in 1958, it lagged far ... More


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