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Jack Benny and the Golden Age of American Radio Comedy

Kathryn H. Fuller-Seeley

Published in print:
2017
Published Online:
May 2018
ISBN:
9780520295049
eISBN:
9780520967946
Item type:
book
Publisher:
University of California Press
DOI:
10.1525/california/9780520295049.001.0001
Subject:
Film, Television and Radio, Radio

Jack Benny became one of the most influential entertainers of the 20th century - by being the top radio comedian, when the comics ruled radio, and radio was the most powerful and pervasive mass ... More


The Ballet and Ballyhoo of Radio Showmanship: Young & Rubicam’s Soft Sell

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0006
Subject:
Film, Television and Radio, Television

This chapter analyzes the advertising industry debates over the use of entertainment and “showmanship” as a selling tool on radio. Early in the radio era, admen debated about the usefulness and ... More


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