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Anime's Media Mix: Franchising Toys and Characters in Japan

Marc Steinberg

Published in print:
2012
Published Online:
August 2015
ISBN:
9780816675494
eISBN:
9781452947525
Item type:
book
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816675494.001.0001
Subject:
Art, Visual Culture

This book shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the ... More


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