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Public Health Branding: Applying marketing for social change

W. Douglas Evans and Gerard Hastings (eds)

Published in print:
2008
Published Online:
September 2009
ISBN:
9780199237135
eISBN:
9780191724060
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199237135.001.0001
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Over a decade ago an editorial in the journal Tobacco Control posed the question: ‘What is the best known word in the world: Sex? Life? Death? Jesus? ....’ ‘No’, the answer came, ‘It's Coca Cola’. ... More


The Burdens of AIDS: Treatment and Its Discontents

Gerald M. Oppenheimer and Ronald Bayer

in Shattered Dreams?: An Oral History of the South African AIDS Epidemic

Published in print:
2007
Published Online:
September 2009
ISBN:
9780195307306
eISBN:
9780199863976
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195307306.003.0003
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter describes the early burdens carried by those dedicated to treating people with AIDS. To care for their patients, these doctors and nurses often needed to create their own clinics and ... More


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