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Garlic Capital of the World: Gilroy, Garlic, and the Making of a Festive Foodscape

Pauline Adema

Published in print:
2009
Published Online:
March 2014
ISBN:
9781604731200
eISBN:
9781604733334
Item type:
book
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604731200.001.0001
Subject:
Society and Culture, Cultural Studies

According to this book, you smell Gilroy, California, before you see it. The book examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how ... More


Making a Foodscape: Gilroy and the Iconization of Garlic

Pauline Adema

in Garlic Capital of the World: Gilroy, Garlic, and the Making of a Festive Foodscape

Published in print:
2009
Published Online:
March 2014
ISBN:
9781604731200
eISBN:
9781604733334
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604731200.003.0001
Subject:
Society and Culture, Cultural Studies

This chapter sets out the book’s purpose, which is to explore the creation and perpetuation of Gilroy’s identity as a foodscape, a food-themed place. It then explains the concept of foodscape; traces ... More


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