Jump to ContentJump to Main Navigation

You are looking at 1-4 of 4 items

  • Keywords: Eliot Noyes x
Clear All Modify Search

View:

Eliot Noyes, Paul Rand, and the Beginnings of the IBM Design Program

John Harwood

in The Interface: IBM and the Transformation of Corporate Design, 1945-1976

Published in print:
2011
Published Online:
August 2015
ISBN:
9780816670390
eISBN:
9781452946825
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816670390.003.0002
Subject:
Architecture, Architectural History

This chapter discusses the beginning of Eliot Noyes’ association with IBM. It initially presents a background of Noyes’ architectural work, noting his compound methods to design—a combination of ... More


Introduction The Interface

John Harwood

in The Interface: IBM and the Transformation of Corporate Design, 1945-1976

Published in print:
2011
Published Online:
August 2015
ISBN:
9780816670390
eISBN:
9781452946825
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816670390.003.0001
Subject:
Architecture, Architectural History

This introductory chapter presents a historical account of the evolution of IBM’s design program, beginning with President Thomas Watson Jr.’s hiring of industrial designer Eliot Noyes and tasking ... More


Naturalizing the Computer: IBM Spectacles

John Harwood

in The Interface: IBM and the Transformation of Corporate Design, 1945-1976

Published in print:
2011
Published Online:
August 2015
ISBN:
9780816670390
eISBN:
9781452946825
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816670390.003.0005
Subject:
Architecture, Architectural History

This chapter illustrates how Noyes presented IBM’s corporate identity as an organization available to a broader public by placing its products and activities in an exclusive yet visually accessible ... More


The Interface: IBM and the Transformation of Corporate Design, 1945-1976

John Harwood

Published in print:
2011
Published Online:
August 2015
ISBN:
9780816670390
eISBN:
9781452946825
Item type:
book
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816670390.001.0001
Subject:
Architecture, Architectural History

In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM’s corporate image, from stationery and curtains to ... More


View: