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Overcrowded: Designing Meaningful Products in a World Awash with Ideas

Roberto. Verganti

Published in print:
2017
Published Online:
September 2017
ISBN:
9780262035361
eISBN:
9780262335829
Item type:
book
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262035361.001.0001
Subject:
Art, Design

We live in a world awash with ideas. We have become more creative, and thanks to digital technologies, we have easy access to an unprecedented amount of novel opportunities. How to make sense of this ... More


Competing through Meaning: The Value for Businesses

Roberto Verganti

in Overcrowded: Designing Meaningful Products in a World Awash with Ideas

Published in print:
2017
Published Online:
September 2017
ISBN:
9780262035361
eISBN:
9780262335829
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262035361.003.0003
Subject:
Art, Design

This chapter explores why innovation of meaning is relevant for businesses. Why it is a major differentiator. How does innovation of meaning create business value? Why is it relevant in current ... More


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