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The Price War: The Fight for the National Market, 1930–1950

Linda Civitello

in Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking

Published in print:
2017
Published Online:
January 2018
ISBN:
9780252041082
eISBN:
9780252099632
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252041082.003.0011
Subject:
Sociology, Culture

The Depression caused a cutthroat price war that turned the baking powder industry on its head. Royal lost and never recovered, while Clabber Girl, through aggressive marketing under its new leader, ... More


The Federal Trade Commission Wars: The Final Federal Battle, 1920–1929

Linda Civitello

in Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking

Published in print:
2017
Published Online:
January 2018
ISBN:
9780252041082
eISBN:
9780252099632
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252041082.003.0010
Subject:
Sociology, Culture

Baking powder companies repeatedly attempted to use federal agencies to limit competition. Calumet’s complaint against Royal to the FTC was inconclusive because both sides presented compelling ... More


Baking Powder Today: Post–World War II to the Twenty-First Century

Linda Civitello

in Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking

Published in print:
2017
Published Online:
January 2018
ISBN:
9780252041082
eISBN:
9780252099632
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252041082.003.0012
Subject:
Sociology, Culture

Baking powder was a revolution and a paradigm shift with Clabber Girl as the uncontested leader and Calumet in second place. Multinational companies like McDonald’s, Kentucky Fried Chicken, Denny’s, ... More


Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking

Linda Civitello

Published in print:
2017
Published Online:
January 2018
ISBN:
9780252041082
eISBN:
9780252099632
Item type:
book
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252041082.001.0001
Subject:
Sociology, Culture

This book is about the Hundred Years War of food business, how a mid-nineteenth century American invention, baking powder, replaced yeast as a leavening agent and created a culinary revolution as ... More


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