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Horror to the Extreme: Changing Boundaries in Asian Cinema

Jinhee Choi and Mitsuyo Wada-Marciano (eds)

Published in print:
2009
Published Online:
September 2011
ISBN:
9789622099722
eISBN:
9789882207028
Item type:
book
Publisher:
Hong Kong University Press
DOI:
10.5790/hongkong/9789622099722.001.0001
Subject:
Film, Television and Radio, Film

This book compares production and consumption of Asian horror cinemas in different national contexts and their multidirectional dialogues with Hollywood and neighboring Asian cultures. Chapters ... More


The Art of Branding:: Tartan “Asia Extreme” Films

Chi-Yun Shin

in Horror to the Extreme: Changing Boundaries in Asian Cinema

Published in print:
2009
Published Online:
September 2011
ISBN:
9789622099722
eISBN:
9789882207028
Item type:
chapter
Publisher:
Hong Kong University Press
DOI:
10.5790/hongkong/9789622099722.003.0005
Subject:
Film, Television and Radio, Film

This chapter examines the “Asia Extreme” label of London-based Tartan Films and its relation with recent East Asian horror films. It examines Tartan's marketing strategies and its aspiration to ... More


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