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John Vassos: Industrial Design for Modern Life

Danielle Shapiro

Published in print:
2016
Published Online:
January 2017
ISBN:
9780816693405
eISBN:
9781452954318
Item type:
book
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816693405.001.0001
Subject:
Art, Design

This book is the first biography of artist and industrial designer John Vassos. The book positions him as a significant figure in the development of a self-conscious industrial design profession ... More


Modernizing the Home Through Radio

Danielle Shapiro

in John Vassos: Industrial Design for Modern Life

Published in print:
2016
Published Online:
January 2017
ISBN:
9780816693405
eISBN:
9781452954318
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816693405.003.0003
Subject:
Art, Design

Chapter three examines Vassos’s contributions to radio design at RCA for both tabletop and console radios and his role in developing modern styling priorities at the company.


Drawing Modernity: Advertising and Book Illustrations

Danielle Shapiro

in John Vassos: Industrial Design for Modern Life

Published in print:
2016
Published Online:
January 2017
ISBN:
9780816693405
eISBN:
9781452954318
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816693405.003.0001
Subject:
Art, Design

This chapter is a chronological study of Vassos’s most productive period as an illustrator and artist. It focuses on three major works: Salome (1927 and 1930), his first and most popular book; ... More


Vassos and RCA: Money, Media, and Modernism

Danielle Shapiro

in John Vassos: Industrial Design for Modern Life

Published in print:
2016
Published Online:
January 2017
ISBN:
9780816693405
eISBN:
9781452954318
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816693405.003.0005
Subject:
Art, Design

Vassos contributed to the remake of RCA as new type of corporation, one that sought to enhance its public presence through design. The chapter starts with his radio murals for the radio station WCAU. ... More


The TRK-12: RCA’s First Mass-Marketed Television Receiver

Danielle Shapiro

in John Vassos: Industrial Design for Modern Life

Published in print:
2016
Published Online:
January 2017
ISBN:
9780816693405
eISBN:
9781452954318
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816693405.003.0006
Subject:
Art, Design

Vassos significantly shaped the Radio Corporation of America’s (RCA) installations at the 1939-40 New York World’s Fair and its first mass marketed televisions. This chapter examines the first mass ... More


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